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Mascot receives tweak as part of Sharks franchise rebrand

(Photo by Harry Murphy/Sportsfile via Getty Images)

The Cell C Sharks have revealed that they moved Sharkie’s fin slightly further up his back as part of a franchise rebrand.

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The Sharks – who were taken over by MVM Holdings last year – have undertaken a number of small tweaks to their Chondrichthyes-themed logo, including giving the logo a shield shape and also adding Durban to the emblem.

A statement read: “Our much-loved mascot Sharkie has been at the coalface of fan engagement since the 1990s when he emerged as a fun-loving character that embodied The Sharks identity as a family brand. Sharkie remains iconic and whilst we don’t want to fix what is not broken, there was a need to adapt The Sharks logo.

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“The Sharkie logo has been tweaked slightly and has undergone some refinements while retaining the essence of what Sharkie is all about. The changes include the placement of his dorsal fin higher up his back to make him more menacing and dangerous, much like the team he represents. The placement of his fin brings focus to his ferocity.”

Sharks logo

They have revealed a new slogan – ‘Fear the Fin’ – which is “to ensure it stays within the brand’s theme and portrays us as fierce east coast predators and is meaningful to our fans, who are encouraged to chant this slogan at our matches.”

The new logo will be debuted on the Cell C Sharks kit for our first foray into the Heineken Champions Cup, although the old logo will still appear on the URC playing jersey for the 2022/2023 season, due to an eight-month kit production lead time.

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Commenting on the rebrand, The Sharks CEO, Dr Eduard Coetzee said: “Re-igniting the passion for the brand amongst our loyal support base not just in South Africa, but globally is the driving force behind the rebrand as we broaden our reach and attract new markets internationally.”

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f
fl 35 minutes ago
The Fergus Burke test and rugby's free market

"So who were these 6 teams and circumstances of Marcus's loses?"


so in the 2023 six nations, England lost both games where Marcus started at 10, which was the games against Scotland and France. The scotland game was poor, but spirited, and the french game was maybe the worst math england have played in almost 30 years. In all 3 games where Marcus didn't start England were pretty good.


The next game he started after that was the loss against Wales in the RWC warmups, which is one of only three games Borthwick has lost against teams currently ranked lower than england.


The next game he's started have been the last 7, so that's two wins against Japan, three losses against NZ, a loss to SA, and a loss to Australia (again, one of borthwicks only losses to teams ranked lower than england).


"I think I understand were you're coming from, and you make a good observation that the 10 has a fair bit to do with how fast a side can play (though what you said was a 'Marcus neutral' statement)"


no, it wasn't a marcus neutral statement.


"Fin could be, but as you've said with Marcus, that would require a lot of change elsewhere in the team 2 years out of a WC"


how? what? why? Fin could slot in easily; its Marcus who requires the team to change around him.


"Marcus will get a 6N to prove himself so to speak"


yes, the 2022 six nations, which was a disaster, just as its been a disaster every other time he's been given the reigns.

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