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'Multi-year deal' - Premiership Rugby renews its headline sponsorship deal
By PA
Premiership Rugby’s partnership with Gallagher has been renewed in a “multi-year” deal. The competition has had global insurance brokers Gallagher as its title sponsor since the 2018-19 season.
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In a statement from Premiership Rugby, chief commercial officer Mark Brittain said: “Gallagher Premiership Rugby has never been more compelling and exciting as it is today and together, with Gallagher, we have found new ways to keep fans engaged, expand our audience and attract ever greater numbers, as we have continued to work together to grow the game.
“We’re delighted to have renewed our partnership and look forward to building on the last four years for the benefit of everyone involved in club rugby.
“In what has undoubtedly been a testing period for the sports industry, Gallagher has proved itself to be a strong ally and responsive partner ready to meet head-on the challenges the global pandemic levelled at the rugby community.”
Gallagher’s chief marketing officer Christopher E. Mead said: “Through this new agreement, we look forward to strengthening a natural partnership between two increasingly globally-known and fast-growing franchises with shared values and ethical codes.”
Gallagher also sponsors the community inclusion programme Project Rugby, which is “set to welcome its milestone 70,000th participant”, the statement said.
