Northern Edition

Select Edition

Northern Northern
Southern Southern
Global Global
New Zealand New Zealand
France France

New season kit launch reignites row over Exeter's Chiefs branding

Joe and Sam Simmonds celebrate versus Toulouse (Photo by Simon Galloway/PA Images via Getty Images)

Exeter Chiefs have ignited a fresh wave of criticism after launching their kit for the 2020/21 season. In response to a petition signed by over 3,500 people, the English Premiership outfit conducted a review in July regarding their branding and use of Native American imagery and subsequently dropped their mascot. 

ADVERTISEMENT

The club maintained use of their logo, though, believing it to be highly respectful, but that did not appease some of their opposition. The club said in a statement at the time: “Content provided to the board indicated that the name Chiefs dated back into the early 1900s and had a long history with people in the Devon area.

“The board took the view that the use of the Chiefs logo was in fact highly respectful. It was noted over the years we have had players and coaches from around the world with a wide range of nationalities and cultures. At no time have any players, coaches or their families said anything but positive comments about the branding or culture that exists at the club.”

Video Spacer

James Hook on retirement, his new book and how many Wales players can make the 2021 Lions

Video Spacer

James Hook on retirement, his new book and how many Wales players can make the 2021 Lions

But upon the release of their new kits this week, the previous criticism Exeter had faced resurfaced, particularly regarding their third kit. This shirt displays two chief emblems across the midriff in a similar fashion to their current purple kit. 

The organisation Exeter Chiefs For Change responded to the kit launch on Twitter, requesting that another review is conducted ahead of the 2021/22 season. 

They said: “We appreciate that a lot of investment will have gone into the new season’s kit and it’s too late to make changes this season, but how about scheduling a further review of the branding before the 2021/22 season kit is designed and launched?”

The responses that the Heineken Champions Cup finalists have received on social media are that they could realign their branding to something more local to Devon while still maintaining the Chiefs name. 

ADVERTISEMENT

The NFL’s Washington team are an example of an organisation that underwent a recent rebranding by dropping their Redskins moniker earlier. However, while this issue has already been addressed by Exeter, they are still facing opposition. 

https://twitter.com/IPMT1990/status/1311743126348988416?s=20

https://twitter.com/52fitness/status/1311941151545589766?s=20

 

ADVERTISEMENT

LIVE

{{item.title}}

Trending on RugbyPass

Comments

0 Comments
Be the first to comment...

Join free and tell us what you really think!

Sign up for free
ADVERTISEMENT

Latest Features

Comments on RugbyPass

J
JW 5 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

144 Go to comments
TRENDING
TRENDING Leinster player ratings vs Connacht | 2024/25 URC Leinster player ratings vs Connacht | 2024/25 URC
Search