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New sponsorship deal gives RFU timely boost amid financial worries

By PA
The RFU have agreed a new sponsorship deal with O2. (Getty)

The Rugby Football Union has been given a timely lift amid the bleak financial outlook at Twickenham after principal shirt sponsors O2 signed a new five-year deal. The agreement, starting in September 2021 and thought to be worth £7.5million per year, will extend the length of their partnership to three decades.

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The news comes a month after the RFU called for a Government bailout as it seeks to mitigate against huge losses resulting from the coronavirus pandemic.

With all of the autumn’s matches and the entire Six Nations set to be played behind closed doors, the English game’s governing body has forecasted a £138m reduction in revenue and losses of £60m.

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Sam Smith Reports – Bledisloe 2 – All Blacks v Wallabies

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Sam Smith Reports – Bledisloe 2 – All Blacks v Wallabies

In addition, the community game is starting at a £86m collapse in revenue this season. The RFU has made 140 redundancies in an attempt to ease the financial crisis.

For the first time, the mobile network operator has pledged to equally fund the men’s and women’s game for the duration of the arrangement.

“O2’s commitment to equally support both our elite teams is commendable,” RFU chief executive Billy Sweeney said.

“It’s great to collaborate with a partner that truly shares our same passion to see the women’s game flourish and continue to grow for future generations to enjoy.”

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f
fl 7 hours ago
What is the future of rugby in 2025?

Smith generally isn't well connected to his forward pods; doesn't do a great job of distributing to those around him; and has inferior positional and contestable kicking games than Ford and Fin.


When England have had success over the past few years, its been either through (i) defensive rugby backed up with smart tactical kicking or (ii) high possession attacking phase play based on quick ruck ball. George Ford was key to the implementation of (i) in the RWC, and in the 6N win over Wales, and to the implementation of (ii) in the 6N games against Ireland and France. Smith did great at (ii) when running at tired defenders at the end of the Ireland match, but has never successfully implemented that gameplan from the start of a test because he doesn't distribute or support his forwards enough to create consistent fast ball and build attacks over multiple phases. Instead, his introduction to the starting side has resulted in much more playmaking responsibilities being forced onto whoever plays 9. Alex Mitchell copes ok with that, but I think he looks better with a more involved playmaking 10 outside him, and it really isn't a gameplan that works for JVP or Spencer. As a result of that the outside backs and centres have barely touched the ball when Smith has been at 10.


This might not have been too much of a disaster, as England have seemed to be moving slightly towards the sort of attacking gameplan that France played under Labit and Quins play (I think this was especially their approach when they won the league a few years ago - but its still a part of their play now), which is based on kicking to create broken field rugby. This is (i) a sharp departure from the gameplans that have worked for England in the past few seasons; (ii) bears very little relation to the tactical approaches of the non-Quins players in the England team; and (iii) is an absolute disaster for the blitz defence, which is weak in transition. Unsurprisingly, it has coincided with a sharp decline in England's results.

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