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New study reveals Gallagher Premiership fan costs

LONDON, ENGLAND - MAY 18: A Harlequins supporters looks on during the Gallagher Premiership Rugby match between Harlequins and Bristol Bears at The Stoop on May 18, 2024 in London, England. (Photo by David Rogers/Getty Images)

Gallagher Premiership 2023/24 champions Northampton provide the best value-for-money and Harlequins and Saracens fans are hit hardest in the pocket, a new study by Novuna Personal Finance has revealed.

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Taking into account 14 guaranteed home games (Premiership, Europe and the Premiership Cup), the unofficial study calculates that Harlequins are the most expensive club to follow this season.

Across key price points which make up the matchday experience for fans, combining the price of an average adult season ticket, matchday parking and the cost of donning replica shirts, Quins fans are expected to fork out a total of £1,128.

With the highest average season ticket cost of any club at £801, equating to £57 per game, together with the steepest matchday parking charges of £252 and the joint highest price for a replica shirt (£75), Quins fans pay the most of any Premiership club.

In second place, as close contenders vying for the unenviable title of the Premiership’s least affordable club to support this season is Saracens. The study estimates that heading down to the StoneX Stadium to watch the Sarries in action will set fans back to the tune of £1,069 over the season.

Gallagher Premiership
A study by Novuna Personal Finance has revealed that London clubs, Harlequins and Saracens, are the most costly Gallagher Premiership clubs to support.

In contrast, Newcastle Falcons are ranked the most affordable club to support at an overall cost of £587.99.

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The Falcons are the cheapest club to follow in the entire Premiership, thanks to the lowest average adult season ticket on offer at just £393 at the Kingston Park Stadium which works out at just over £28 per game across all 14 home fixtures (£28.07). The north-east club also sell the lowest priced replica shirt of any club (£54.99) coupled with offering mid-price matchday parking (£140).

The Premiership’s bottom club are joined near the foot of the league table by Northampton Saints with the reigning Premiership champions ranked as the second most affordable team to support at an overall cost of £682 during the 2024/25 season.

Supporting the Saints at Franklin’s Gardens sets fans back an average of £517 to secure a season ticket – coming in at £36.93 per fixture. With replica shirts on offer at £60 and the most affordable matchday parking (£105) available of any club means Northampton Saints also offer value for money compared to their Premiership rivals.

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5 Comments
T
TJB 65 days ago

The only pertinent cost in this study is the season ticket price. Whereas, of course, it's nice to wear the kit (and £75 is particularly eye watering), everything else (food, drink, kit, merch) comes down to personal choice. It doesn't have to form part of the match day (and therefore) season costs.


Car parking costs are completely irrelevant as not all fans will have access to his facility or would choose to arrive by car. Things called buses, trains, bicycles or even legs are available too.


A quick google search shows Quins have around 1000 spaces, Saracens around 800, compared to around 14k and 10k capacity stadiums. It is a cost incurred by less than 10% of attendees, assuming one person per car (but in reality this seems unlikely).


Removing this wouldn't necessarily change the league table, but no club would have a season cost of over £900.

J
JW 61 days ago

The question would be more around how many season ticket holders can they have and do they come with a car park!


As an aside, would these locations have free parking around them would they then?

J
JW 67 days ago

Skimming through I saw nothing to do with rugby. How did they rate their 'value'?

J
Jon 66 days ago

Regards to Saints? Second cheapest, finished top = best value for money. That's how I read it anyway

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JW 4 hours ago
‘The problem with this year’s Champions Cup? Too many English clubs’

Yep, that's exactly what I want.

Glasgow won the URC and Edinburgh finished 16th, but Scotland won the six nations, Edinburgh would qualify for the Champions Cup under your system.

It's 'or'. If Glasgow won the URC or Scotland won the six nations. If one of those happens I believe it will (or should) be because the league is in a strong place, and that if a Scotland side can do that, there next best club team should be allowed to reach for the same and that would better serve the advancement of the game.


Now, of course picking a two team league like Scotland is the extreme case of your argument, but I'm happy for you to make it. First, Edinbourgh are a good mid table team, so they are deserving, as my concept would have predicted, of the opportunity to show can step up. Second, you can't be making a serious case that Gloucester are better based on beating them, surely. You need to read Nicks latest article on SA for a current perspective on road teams in the EPCR. Christ, you can even follow Gloucester and look at the team they put out the following week to know that those games are meaningless.


More importantly, third. Glasgow are in a league/pool with Italy, So the next team to be given a spot in my technically imperfect concept would be Benneton. To be fair to my idea that's still in it's infancy, I haven't given any thought to those 'two team' leagues/countries yet, and I'm not about to 😋

They would be arguably worse if they didn't win the Challenge Cup.

Incorrect. You aren't obviously familiar with knockout football Finn, it's a 'one off' game. But in any case, that's not your argument. You're trying to suggest they're not better than the fourth ranked team in the Challenge Cup that hasn't already qualified in their own league, so that could be including quarter finalists. I have already given you an example of a team that is the first to get knocked out by the champions not getting a fair ranking to a team that loses to one of the worst of the semi final teams (for example).

Sharks are better

There is just so much wrong with your view here. First, the team that you are knocking out for this, are the Stormers, who weren't even in the Challenge Cup. They were the 7th ranked team in the Champions Cup. I've also already said there is good precedent to allow someone outside the league table who was heavily impacted early in the season by injury to get through by winning Challenge Cup. You've also lost the argument that Sharks qualify as the third (their two best are in my league qualification system) South African team (because a SAn team won the CC, it just happened to be them) in my system. I'm doubt that's the last of reasons to be found either.


Your system doesn't account for performance or changes in their domestic leagues models, and rely's heavily on an imperfect and less effective 'winner takes all' model.

Giving more incentives to do well in the Challenge Cup will make people take it more seriously. My system does that and yours doesn't.

No your systems doesn't. Not all the time/circumstances. You literally just quoted me describing how they aren't going to care about Challenge Cup if they are already qualifying through league performance. They are also not going to hinder their chance at high seed in the league and knockout matches, for the pointless prestige of the Challenge Cup.


My idea fixes this by the suggesting that say a South African or Irish side would actually still have some desire to win one of their own sides a qualification spot if they win the Challenge Cup though. I'll admit, its not the strongest incentive, but it is better than your nothing. I repeat though, if your not balance entries, or just my assignment, then obviously winning the Challenge Cup should get you through, but your idea of 4th place getting in a 20 team EPCR? Cant you see the difference lol


Not even going to bother finishing that last paragraph. 8 of 10 is not an equal share.

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