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New Zealand Rugby announce new kit sponsorship deal with INEOS

(Photo by Hannah Peters/Getty Images)

New Zealand Rugby [NZR] have announced a new six-year sponsorship deal with INEOS that will see the British petrochemical firm’s logo appear on the kits of their national teams, including the All Blacks.

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The announcement comes weeks after speculation that the INEOS logo will appear on the playing strips of NZR’s national teams in a deal reported to be worth between $5-$8m per year.

The deal – which will see the INEOS logo appear on the back of the playing shorts and on the front of the training jerseys for the All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Maori All Blacks, All Blacks XV and New Zealand U20 – begins next year.

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The Kiwi take on the first test of the Lions vs Springboks series | Aotearoa Rugby Pod

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The Kiwi take on the first test of the Lions vs Springboks series | Aotearoa Rugby Pod

Confirmation of the sponsorship deal comes in spite of criticism from Greenpeace over the petroleum company’s contribution to global warming.

INEOS already sponsors a number of sporting organisations worldwide, such as the Mercedes-AMG Petronas F1 team, INEOS Grenadiers cycling team, INEOS Team UK sailing team, and football clubs OGC Nice and FC Lausanne-Sport.

NZR chief executive Mark Robinson said he is excited to partner with INEOS, which he said has impressed with their “commitment to deliver a zero-carbon emission future”.

“To partner with INEOS and be part of such a unique and diverse global sports performance group is an exciting new venture,” Robinson said.

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“We are committed to nurturing the development of rugby over the next six years with INEOS Sport and are looking forward to working alongside some of the best sports teams in the world.

“INEOS will bring an innovative approach and dedication to the partnership with our Teams in Black, qualities we see across all aspects of their business, particularly around sustainability with their commitment to deliver a zero-carbon emission future in line with the Paris Agreement.”

INEOS chairman Sir Julian Ratcliffe added: “We’re delighted to partner with the All Blacks. They have consistently shown the grit and determination needed to perform at the highest level of sport and there will be a lot that we can learn from them.”

The deal comes as the nine-year main jersey sponsorship deal between NZR and American investment firm AIG, whose logo appears on the front of the New Zealand national teams, is set to expire this year.

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B
Bull Shark 37 minutes ago
England and their Chief problem

It’s full of hogs, homophobes, redneck asshats and appears to be governed by Trump’s Taliban.

An absurd statement! Outrageous! The people of Missouri must surely revolt!


All he has to do is hustle over to Arrowhead Stadium in Kansas City, sit down over a cold Michelob with the Chiefs’ Head Coach, Andy Reid, and ask him one question: namely, how does his team manage to haul their butts out of the bonfire every other week when the flames are licking around their pants?

To be fair, Steve could achieve the same thing if he hustled down to his local bowls club. Or his local school cricket team. I don't think he needs to go so far out of town to get advice - because he's getting the basics wrong!


Are we comparing like with like here? In fairness, we’re probably not. The Chiefs are the back-to-back Superbowl champions and boast a roster of players and coaches who can all finish each other’s sentences.

This rugby website must please stop feeding our trough with NFL stuff. It makes me nauseaous.


The chiefs can go smoke a bong for all I care. All Borthwick needs to do (without code hopping) would be to look at the Boks who are filled with players and coaches who can finish each others sentences. Oh, and all he'd really need to do to get some useful insights would be to talk to Felix Jones - you know, who was actually part of the bok team.


‘We don’t have any contact with Felix,’ he said. ‘I’m not sure if the coaches do or not.’ Let’s be very polite here: this is something of a head-scratcher.


Bloody ridiculous...


Which, in turn, begs the question why haven’t England been a yard in front in their last two games? Because, defensively right now, they’re a jumble.


Getting warmer....


We know not why, although, supposedly, he’s still working for the team ‘remotely’. If you know what this means or how it works, I’m all ears. Certainly, England have no idea.

We know why. Felix said the environment was sh1t. Looks at Borthwick.


The bottom line is this:


- The management of this team is broken;

- You can't be great if your team culture and management is broken (The basics);

- Borthwick is the chief architect of this;

- Just as they looked to get their defence right during the 6 Nations - Felix is out the picture;

- They are at sqaure one - and their defence last week was hopeless. Not fixable in a week;

- The English looked unfit - and that can't be fixed in a week either.


The problems and the solution are so obvious. But anyway - let's wait until after the 6 Nations to fix the problem. England is in a slow burn - and after England ships 10 - 44 points against the Boks on Saturday I expect the sh1t will truly hit the fan.


Reckon England Rugby Team will get debated in parliament even.


Sir Clive is definitely going to poo his pants.


The Springboks are going in to this game preparing as if they are playing in a World Cup Semi-Final. England are toast.


I'll even predict that England will take an early lead. Score two tries, quick out the gates. Cunningham-Smith will be going bonkers. Downing a beer in the stands with the fans.


60 minutes later... Toast.

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