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Northampton Saints unveil new club crest

300 days ago

Northampton' Fin Smith during the Gallagher Premiership final (Photo by Bradford/CameraSport via Getty Images)

Gallagher Premiership champions Northampton Saints have unveiled their new club crest which will be used from next season.

The club announced in March that they would be changing their crest, which had only been included on kits from 1984, to reflect the identity of the club.

Following extensive research, Northampton found that the former crest posed five problems that they looked to address.

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According to surveyed fans, the previous crest was difficult to recall, did not showcase the club’s core colours (black, green and gold), did not reference the club’s history, did not raise awareness of the club and was difficult to recognise when scaled down.

The new crest, produced in consultation with Jard Studio, appears to resolve those issues, with the Saints integrating their first-ever emblem into a simplified design.

An icon rediscovered.
We are proud to reveal our new Club Crest, drawing inspiration from the first-ever emblem worn on a Saints jersey 😇https://t.co/cJVWkqbhAJ pic.twitter.com/Mm2jDQkMg2
— Northampton Saints 😇 (@SaintsRugby) July 11, 2024

“We have evolved our crest to truly reflect the identity of Northampton Saints,” chief executive Mark Darbon said.

“Ensuring that we honoured the history and tradition of the club, whilst looking ahead to the future, has been at the heart of all of our work – and we are grateful to our club historian Graham McKechnie, the Heritage team at Northampton Saints Foundation, and Jard Studio for all their diligent research and support throughout the project.

Everyone at the club is extremely excited about this new crest. As with anything new, we understand it will take some time to reflect on and get used to, but I very much hope that our fans too will support it, given its importance for the future of Northampton Saints.

“We believe that we must look forward to secure the continued relevance, appeal and sustainability of this brilliant club.”

Club historian Graham McKechnie added: “This may be a new crest for Saints, but it’s very clearly something that is rooted within the club’s history.”

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Comments

2 Comments

Timmyboy 300 days ago

Ruined

fl 300 days ago

i like it

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Comments on RugbyPass

BK 2 minutes ago

Why ‘the curse of the Bambino’ is still stronger than ever at Leinster

The 62-0 and 52-0 nil did them no favours. Plus just how good they are on paper. These two things also led to having Jordie on the bench. It’s like the ABs team between 2004-2010 that used to go unbeaten every year and lose maybe 1 game - when the RWC rolled around and they had to play knock out rugby against a team that got it right on the day - France ‘99, Aussies ‘03 and France again ‘07 - they blinked. Feels like that with Leinster in this game more than even the losses to Toulon or La Rochelle which were good teams …

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BK 6 minutes ago

Why ‘the curse of the Bambino’ is still stronger than ever at Leinster

Yes, the blitz defence is a system but the individuals matter. Attitude matters. Just watch Arendse and Kolbe and their agression. Without the right players - very smart and quick and willing to take risks it becomes a risky venture especially with a wily coach like Dowson.

165 Go to comments

RedWarriors 32 minutes ago

Brendan Fanning: 'Leinster have the best-resourced squad in these islands but can’t make it pay.'

I do believe Leinster have the ability to adapt and do within matches.

An issue for me was potential weaknesses not being exposed in early rounds giving the excellent NH coaching team a lot to work with. This can be mitigated by doing a stress test on the Leinster defence in training or indeed at least by starting the first team the week before against a desperate and determined Scarlets.

It reminded me of Englands win against Ireland in Twickenham. That was Felix Jones masterminding and last Saturday was similar.

I was really really p1ssed when Jones went to SA.

A person like Jones in the Leinster/Ireland squad would pick up the low hanging fruit also as in decision making and match management which has not been addressed all season.

9 Go to comments

RedWarriors 38 minutes ago

Brendan Fanning: 'Leinster have the best-resourced squad in these islands but can’t make it pay.'

VDF was fouled in the act of putting the ball down. The player who tackled him was not allowed to as he was off his feet. The question is if VDF is not tackled can he ‘probably’ reach the line to score? If yes, its a pen try. If no its not.

Another question mark was around the final steal in the ruck which was by a player off his feet. Spilled milk now, but those were the questions over the last few minutes.

9 Go to comments

RedWarriors 40 minutes ago

Brendan Fanning: 'Leinster have the best-resourced squad in these islands but can’t make it pay.'

I don’t agree. First of all Wales have deep structural problems. Ireland may hav some structural issues, but they are mild in comparison.

Leinster play a different style to the Irish national team and other Irish provinces so the ‘Irish were found out’ reason doesn’t hold with Leinster. Their last two matches were 53-0 and 62-0 against Champions league knock out opposition.

9 Go to comments

DP 49 minutes ago

USA team in Super Rugby Pacific is not the answer right now, but this is

Super Rugby = Basketball rugby.

I think adding loads of US teams would be brilliant…

5 Go to comments

JH 51 minutes ago

USA team in Super Rugby Pacific is not the answer right now, but this is

They had the right idea over 30 years ago when it was the Aussies, the top island team, and the top four provincial sides from SA and NZ. Frankly, if you put all the Super players (including All Blacks) back into their provincial teams, some would be just as strong as the Super sides.

Japan is the better way to go rathan than the US. For all this talk of players saying they miss going up against the South Africans, well half of their squad is playing in Japanese rugby. It would also make sense from a selection point of view given how many quality NZ players are there already. That’s assuming the NZR ever got over their backwards thinking that Kiwis playing for non-NZ sides can’t be selected.

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MM 1 hour ago

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And right on cue, up pops GP with yet another totally unbiased comment about the Crusaders!

Anyone would think he was a fan…..

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JC 1 hour ago

Irish provinces in danger of being left further behind, in their own country

A bit unfair to call the Drua a ‘perennial struggler’ when they’ve made the Super Rugby play-offs the last two seasons. One bad season doesn’t mean they’re instantly poor every year lad

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1 Go to comments

Jen 1 hour ago

USA team in Super Rugby Pacific is not the answer right now, but this is

I like this idea from Ben. Does make more sense. I’d watch it.

5 Go to comments

OJohn 1 hour ago

Elegant or turbulent? Can Les give the Wallabies the Kiss of Life?

You’re so full of it

47 Go to comments

JC 1 hour ago

Brendan Fanning: 'Leinster have the best-resourced squad in these islands but can’t make it pay.'

Just one correction to the above, it was Simon Easterby and not Andy Farrell that played Cian Healy in the Six Nations this year; and to say it didn’t burn Ireland too badly suggests his performance in the cameo versus France was overlooked

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SadersMan 2 hours ago

Black Ferns reward 18-year-old's form in team to face Wallaroos

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We’ll likely win this match & get carried away with ourselves blah blah blah, while forgetting that this is largely the same Eight that got nuked twice by ENG, & lost to CAN & IRE, last year. Two clear issues - a part time lock in Alana,& a small loosies combo. Our RWC prospects remain marginal while this formula remains our pack selection.

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SadersMan 2 hours ago

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Zero dilemma. BB at 10, Jordie/Billy in the centres, Reiko at 11/14 Sevu/Caleb/Naholo on the other wing, Jordan at 15.

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d 3 hours ago

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GP 4 hours ago

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