Northern Edition

Select Edition

Northern Northern
Southern Southern
Global Global
New Zealand New Zealand
France France

Northampton Saints unveil new club crest

Northampton' Fin Smith during the Gallagher Premiership final (Photo by Bradford/CameraSport via Getty Images)

Gallagher Premiership champions Northampton Saints have unveiled their new club crest which will be used from next season.

ADVERTISEMENT

The club announced in March that they would be changing their crest, which had only been included on kits from 1984, to reflect the identity of the club.

Following extensive research, Northampton found that the former crest posed five problems that they looked to address.

Video Spacer

Steve Borthwick aiming to add to the celebrations for English sports fans | Steinlager Series

Video Spacer

Steve Borthwick aiming to add to the celebrations for English sports fans | Steinlager Series

According to surveyed fans, the previous crest was difficult to recall, did not showcase the club’s core colours (black, green and gold), did not reference the club’s history, did not raise awareness of the club and was difficult to recognise when scaled down.

The new crest, produced in consultation with Jard Studio, appears to resolve those issues, with the Saints integrating their first-ever emblem into a simplified design.

“We have evolved our crest to truly reflect the identity of Northampton Saints,” chief executive Mark Darbon said.

ADVERTISEMENT

“Ensuring that we honoured the history and tradition of the club, whilst looking ahead to the future, has been at the heart of all of our work – and we are grateful to our club historian Graham McKechnie, the Heritage team at Northampton Saints Foundation, and Jard Studio for all their diligent research and support throughout the project.

Everyone at the club is extremely excited about this new crest. As with anything new, we understand it will take some time to reflect on and get used to, but I very much hope that our fans too will support it, given its importance for the future of Northampton Saints.

“We believe that we must look forward to secure the continued relevance, appeal and sustainability of this brilliant club.”

Club historian Graham McKechnie added: “This may be a new crest for Saints, but it’s very clearly something that is rooted within the club’s history.”

ADVERTISEMENT
ADVERTISEMENT

LIVE

{{item.title}}

Trending on RugbyPass

Comments

2 Comments
T
Timmyboy 125 days ago

Ruined

f
finn 125 days ago

i like it

Join free and tell us what you really think!

Sign up for free
ADVERTISEMENT

Latest Features

Comments on RugbyPass

M
Mzilikazi 18 minutes ago
Why Australia won't see the best of Joseph-Aukuso Suaalii at centre

Joseph A Sua’ali’i's first game had me thinking who I had seen have a notable first game at International level. The standout from my memory( now not as good in the past) would be a young Welshman, Keith Jarrett. He debuted at 18, in 1967, against England, Wales winning 34 - 21(days of yore). Jarrett scored 19 pts(21 under the 7 pts converted try of today), 1 try, 7 goals.


Sua’ali’i's debut was not as spectacular as that of Jarrett, and your stats. Nick, paint a realistic picture of his game. But stats. can also be overplayed. They can't show the total picture of such as how the player dealt with pressure, how he passed or kicked, his attitudes and reactions to situations during the game. To my eye, he was always calm, very even tempered in all situations, and never showed any signs of arrogance, or getting ahead of himself.


As a coach of schoolboys long ago now, I always looked for the signs that a player had special qualities, across the whole range, skills, mental strength, ability to a team player etc. Sometimes one could pick them very young, U 13 being when boys played their first rugby in Ireland in those days... mini rugby was starting, a few weeks only late season. 12 of the players I coached went on to wear an Irish jersey at a variety of levels, right up to 4 at full Int. level. of all those players, only one I picked as a future Int. at the U13 level.


In relation to Sua’ali’i', I saw so many indications that he can develop into a very good WB, and one hopes, a great one. Now I did not see him at U13 level, but I see from one comment he had a agent already as 12 year old. So he looked very good very early. May he remain serious long term injury free.

101 Go to comments
LONG READ
LONG READ Ripper of a performance but Wallabies must ensure it’s not another one-off Ripper of a performance but Wallabies must ensure it’s not another one-off
Search