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Report: Ex-All Blacks star Sonny Bill Williams in line for shock career switch

(Photo by Cameron Spencer/Getty Images)

As the end of Sonny Bill Williams’ illustrious playing career draws to a conclusion, the cross-code star reportedly has a new gig lined up on his horizon.

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According to a report out of the Sydney Morning Herald, Williams could be in line to become a commentator for both rugby union and rugby league on Australian network Channel 9.

The news comes shortly after the announcement that Channel 9 had acquired rugby union broadcasting rights in a $100m, three-year deal that will see certain Super Rugby AU matches and Wallabies tests broadcast free-to-air in Australia.

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Additionally, all Super Rugby AU, Super Rugby Aotearoa, Super W, Rugby Championship, Bledisloe Cup and Shute Shield matches, among others, will be broadcast live and ad-free via online streaming service Stan Sports.

The SMH reports that Williams, who is without a contract in both league and union, could become the face of that coverage after his $10m, two-year deal with the Toronto Wolfpack in the Super League was cut short due to the implications of COVID-19.

“There have already been seeds planted and a crucial meeting this week will see if all parties are on the same path,” the Herald reported.

“Plenty of hosts work across multiple sports but there are few who can work as expert commentators in more than one.”

Where Williams heads next career-wise will be of plenty of interest in both league and union circles after the Canadian-based Wolfpack were denied re-entry into the UK’s premier rugby league competition as a result of financial and logistical complications.

While the Wolfpack were out of action, Williams returned to Australia for a third stint in the NRL, joining the Sydney Roosters for a brief loan spell at the backend of the season.

The switch looked to be the final chapter of the 35-year-old’s decorated 17-year sporting career, which has seen success follow him everywhere across both rugby codes and in the boxing ring.

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With two Rugby World Cup titles from three tournaments, a Super Rugby championship, two NRL crowns with two different clubs, appearances at the 2013 Rugby League World Cup and 2016 Rio Olympics, 58 tests for the All Blacks, 12 caps for the Kiwis and an undefeated seven-bout heavyweight boxing career, the star power Williams would add to Channel 9 is unrivalled.

Furthermore, the resumption of his boxing career against fellow former NRL star Paul Gallen highly-speculated, the SMH suggests Williams’ deal as a commentator could also leverage a pay-per-view boxing broadcast deal with Stan Sport.

Although nothing has yet been confirmed, NRL.com reports that Williams would be open to offers once he recovers from neck surgery on an injury he sustained in the Roosters’ heavy final-round loss to the South Sydney Rabbitohs.

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fl 7 hours ago
What is the future of rugby in 2025?

Smith generally isn't well connected to his forward pods; doesn't do a great job of distributing to those around him; and has inferior positional and contestable kicking games than Ford and Fin.


When England have had success over the past few years, its been either through (i) defensive rugby backed up with smart tactical kicking or (ii) high possession attacking phase play based on quick ruck ball. George Ford was key to the implementation of (i) in the RWC, and in the 6N win over Wales, and to the implementation of (ii) in the 6N games against Ireland and France. Smith did great at (ii) when running at tired defenders at the end of the Ireland match, but has never successfully implemented that gameplan from the start of a test because he doesn't distribute or support his forwards enough to create consistent fast ball and build attacks over multiple phases. Instead, his introduction to the starting side has resulted in much more playmaking responsibilities being forced onto whoever plays 9. Alex Mitchell copes ok with that, but I think he looks better with a more involved playmaking 10 outside him, and it really isn't a gameplan that works for JVP or Spencer. As a result of that the outside backs and centres have barely touched the ball when Smith has been at 10.


This might not have been too much of a disaster, as England have seemed to be moving slightly towards the sort of attacking gameplan that France played under Labit and Quins play (I think this was especially their approach when they won the league a few years ago - but its still a part of their play now), which is based on kicking to create broken field rugby. This is (i) a sharp departure from the gameplans that have worked for England in the past few seasons; (ii) bears very little relation to the tactical approaches of the non-Quins players in the England team; and (iii) is an absolute disaster for the blitz defence, which is weak in transition. Unsurprisingly, it has coincided with a sharp decline in England's results.

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