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England’s Rugby Football Union have defended the steep ticket prices for November’s test against the All Blacks.
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Tickets to the test will go for up to £195 ($NZ384).
Forecast as the pinnacle of test rugby prior to England’s Six Nations meltdown, the match between the All Blacks and England was set to be the year’s most mouth-watering fixture.
It seems that honour will remain in November, but will belong to the fixture between the All Blacks and Ireland in Dublin.
The ticket price for November’s test between New Zealand and England will be the highest for a Twickenham test (excluding World Cup fixtures) and is £30 ($NZ59) more expensive than the highest priced Six Nations ticket earlier in the year.
RFU CEO Steve Brown explained the prices to the Daily Telegraph.
“We are not here to make profit per se but to generate a return to be invested back into the game,” Brown told the Telegraph.
“New Zealand is a blockbuster fixture and supply always outstrips demand for our games.
“Our research shows that we could have priced every ticket at £195 and still sold out.
“The demand is exceptional. As it is, we get 1.5-2.5 million inquiries for tickets for big matches. Twickenham has become a big event.”
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The RFU are expected to announce tickets at various prices for the test, including children’s tickets that will cost £20 ($NZ39).
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