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RFU plan £220m investment in ten-year Premier 15s strategy

WORCESTER, ENGLAND - JUNE 03: Saracens celebrate after their victory during the Allianz Premier 15's Final between Saracens Women and Exeter Women at Sixways Stadium on June 03, 2022 in Worcester, England. (Photo by David Rogers/Getty Images)

The RFU have announced today a ten-year strategy to turn the Premier 15s into “the most competitive, progressive and sustainable domestic competition in the world.”

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The objective is to help grow and develop the women’s game in England from grassroots level to the Red Roses.

The priority of the RFU’s is to create a new company that will have its own Chief Executive that will report to an independent Board of Directors. The Chief Executive will run the league and will employ other executives in key positions. This will be in place from the 2023/24 season onwards.

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In terms of investment, the RFU outlined in their plan that “the overall cost of the league will total £222m over a ten year period, with projected revenues expected to be £174m. From 2023/24 the RFU and clubs will invest the remaining £48m.” This will help make the league the first fully professional club rugby competition in the women’s game.

The initial plan is for the league to consist of ten teams, just like the current Allianz Premier 15s, with the aim of expanding the competition over the coming years.

The eight objectives of the new league, according to the RFU’s strategy, are:

“1. Become the first professional women’s club rugby league across all aspects of the game

2. Improve the overall quality of play and produce sufficient world class talent for the Red Roses by investing in high quality training environments and prioritising player welfare

3. Be part of a coherent player pathway from grassroots through to elite competition across England

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4. Increase commercial revenue to drive long-term financial sustainability of the league

5. Grow audience engagement through both live and digital products, reaching new fans and deepening relations with the existing audience

6. Lead the way in rugby by aligning with the international calendar and by creating a high-quality, innovative product

7. Develop and retain a world-class workforce of players, coaches, officials and operational staff

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8. Collaborate with the rugby community to drive the growth of the women and girls game across England”

Sue Day, RFU Chief Operating Officer and Chief Financial Officer commented: “We’re extremely excited about the next iteration of the Premier 15s, which has been developed as part of a collaboration with Allianz Premier 15s Clubs, Premiership clubs and the RFU.

“Our collective intention is to create a league which will be the leading domestic league in the world and will ultimately be the first professional women’s domestic league globally.

“We have worked hard to devise a ten-year strategy which will serve to deliver a financially sustainable league, whilst simultaneously accelerating the growth of the women’s game in this country to provide further opportunities for players of all abilities. We want to create a league which inspires both players and fans and continues to drive competition and provide talent for the Red Roses.

“We also recognise our wider purpose within society and therefore the league will go beyond purely being a platform for elite women’s rugby matches in order to influence positive change in key areas.

“The first two cycles of the Allianz Premier 15s competition to date have been hugely successful, providing great drama and competition on the pitch as well as producing a wide pool of talent for the Red Roses, which has resulted in one of our most successful international periods. Elite women’s rugby has never been stronger and so now is the time to capitalise and make significant change so we can continue to make strides in the game to ensure its future is secured.”

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T
Tom 5 hours ago
What is the future of rugby in 2025?

Briiiiiiiiiiiiiiiistol! Briiiiiiiiiiiiiiiistol! Briiiiiiiiiiiiiiiistol!


It's incredible to see the boys playing like this. Back to the form that saw them finish on top of the regular season and beat Toulon to win the challenge cup. Ibitoye and Ravouvou doing a cracking Piutau/Radradra impression.


It's abundantly clear that Borthwick and Wigglesworth need to transform the England attack and incorporate some of the Bears way. Unfortunately until the Bears are competing in Europe, the old criticisms will still be used.. we failed to fire any punches against La Rochelle and Leinster which goes to show there is still work to do but both those sides are packed full of elite players so it's not the fairest comparison to expect Bristol to compete with them. I feel Bristol are on the way up though and the best is yet to come. Tom Jordan next year is going to be obscene.


Test rugby is obviously a different beast and does Borthwick have enough time with the players to develop the level of skill the Bears plays have? Even if he wanted to? We should definitely be able to see some progress, Scotland have certainly managed it. England aren't going to start throwing the ball around like that but England's attack looks prehistoric by comparison, I hope they take some inspiration from the clarity and freedom of expression shown by the Bears (and Scotland - who keep beating us, by the way!). Bristol have the best attack in the premiership, it'd be mad for England to ignore it because it doesn't fit with the Borthwick and Wigglesworth idea of how test rugby should be played. You gotta use what is available to you. Sadly I think England will try reluctantly to incorporate some of these ideas and end up even more confused and lacking identity than ever. At the moment England have two teams, they have 14 players and Marcus Smith. Marcus sticks out as a sore thumb in a team coached to play in a manner ideologically opposed to the way he plays rugby, does the Bears factor confuse matters further? I just have no confidence in Borthers and Wiggles.


Crazy to see the Prem with more ball in play than SR!

7 Go to comments
J
JW 9 hours ago
Does South Africa have a future in European competition?

In another recent article I tried to argue for a few key concept changes for EPCR which I think could light the game up in the North.


First, I can't remember who pointed out the obvious elephant in the room (a SA'n poster?), it's a terrible time to play rugby in the NH, and especially your pinnacle tournament. It's been terrible watching with seemingly all the games I wanted to watch being in the dark, hardly able to see what was going on. The Aviva was the only stadium I saw that had lights that could handle the miserable rain. If the global appeal is there, they could do a lot better having day games.


They other primary idea I thuoght would benefit EPCR most, was more content. The Prem could do with it and the Top14 could do with something more important than their own league, so they aren't under so much pressure to sell games. The quality over quantity approach.


Trim it down to two 16 team EPCR competitions, and introduce a third for playing amongst the T2 sides, or the bottom clubs in each league should simply be working on being better during the EPCR.


Champions Cup is made up of league best 15 teams, + 1, the Challenge Cup winner. Without a reason not to, I'd distribute it evenly based on each leauge, dividing into thirds and rounded up, 6 URC 5 Top14 4 English. Each winner (all four) is #1 rank and I'd have a seeding round or two for the other 12 to determine their own brackets for 2nd, 3rd, and 4th. I'd then hold a 6 game pool, home and away, with consecutive of each for those games that involve SA'n teams. Preferrably I'd have a regional thing were all SA'n teams were in the same pool but that's a bit complex for this simple idea.


That pool round further finalises the seeding for knockout round of 16. So #1 pool has essentially duked it out for finals seeding already (better venue planning), and to see who they go up against 16, 15,etc etc. Actually I think I might prefer a single pool round for seeding, and introduce the home and away for Ro16, quarters, and semis (stuffs up venue hire). General idea to produce the most competitive matches possible until the random knockout phase, and fix the random lottery of which two teams get ranked higher after pool play, and also keep the system identical for the Challenge Cup so everthing is succinct. Top T2 side promoted from last year to make 16 in Challenge Cup

207 Go to comments
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