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Rob Baxter: New World Club Cup could cripple clubs financially

(Photo by Dan Mullan/Getty Images)

Exeter Director of Rugby Rob Baxter insists that all the numbers must add up before the notion of a World Club Cup can be properly entertained.

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It has been reported widely during the week that a memorandum of interest has been signed between the respective stakeholders to enable the best club sides in the north and south to battle it out for the right to be crowned world club champions every four years.

A 16-team global tournament from June 2028 is the aim, with that season’s Champions Cup knockout rounds replaced by a 16-team tournament over four weeks.

But with Premiership clubs collectively posting combined losses of £25 million for the last financial year, Baxter says a robust business plan must be in place first.

“It is something that seems to have been mooted for three or four years,” Baxter said on this week’s media call.

“If someone says to me in four years they have got the finances in place, they will cover everyone’s travel costs, and there is a TV deal and all the clubs involved in it will get millions of pounds, and it helps all the clubs be viable businesses, I would say it is exactly what the game needs.

“If as what normally happens, and it’s (a case of) let’s try and give it a go, let’s see if we can make this work and get some interest, I would be very hesitant about it because you can very easily create bigger issues in the game trying to solve issues as we have seen numerous times. Let’s make sure it is genuinely viable before we start adding more competitions, games, and travel costs etc. etc.

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“Clubs in this country can’t take the approach that, if we do it, it will grow.”

The 16 teams would comprise that season’s eight qualifiers out of the Champions Cup pool stage and the top six teams from Super Rugby Pacific plus two from Japan’s League One.

Whilst the thought of the Chiefs taking on the Crusaders, for example, might sound great on paper, Baxter’s 14 years in the Premiership have made him a realist.

Exeter fly to France this weekend for their Champions Cup quarter-final, at no small cost to the Chiefs, and Baxter is worried that a global tournament could cripple clubs financially.

“The desire to try it and see what it is like – and there is nothing negative about interesting games of rugby – is completely different to trying to make it a realistic situation,” he said.

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“If you look at things now, we’re in a European competition, and the costs for us, literally overnight, from Sunday knowing the result (in the Round of 16 against Bath) to trying to book a plane to get over there to France, and we are only taking the smallest plane we can, our costs are going to be in the 10s of thousands of pounds.

“Take the reality of that and make it a world competition and you go, as much as we all might want to do it, you have to have to be able to afford to do it.”

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2 Comments
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Wayneo 254 days ago

Kiwis blowing smoke up everyones asses again with bs reporting that exclude the important facts of the matter.
Turns out there is only a “memorandum of interest” and not a done deal.

Folks shouldn't buy this nonsense. Take a lesson from SA, we will all just end up bankrolling the kiwis just like we were with SR for all those years only to be kicked out when the going got tough.

The kiwis only care about other people's money and the more they can grab for free the happier they are.

There is also no way this CWC could be financially feasible, least of all for the NH & SA clubs.

Rob Baxteris 100% right, the numbers must add up first.

They should go and do their marketing studies before even daring to announce this CWC plan, and fact that they are announcing it bow means they haven't done one yet.

Just more smoke and mirrors from a tier 2 nation trying to stay in the race with the big dogs…

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JW 1 hour ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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