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Ruahei Demant: 'They were a quality side then and are still a quality side now'

DUNEDIN, NEW ZEALAND - OCTOBER 28: Ruahei Demant of New Zealand performs the Haka prior to the WXV1 match between New Zealand Black Ferns and Wales at Forsyth Barr Stadium on October 28, 2023 in Dunedin, New Zealand. (Photo by Hagen Hopkins - World Rugby/World Rugby via Getty Images)

Ruahei Demant went from an uncertain Black Ferns second five in 2021 to a Rugby World Cup-winning captain in 2022.

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The 2022 World Rugby Player of the Year moved inwards to ten and in just 159 days helped transform the Black Ferns from fragile losers to vibrant, fearless, national heroes.

Between June 6 and November 12, a dozen consecutive wins were achieved, including the glorious and transformative 34-31 upset of England in the World Cup final at Eden Park.

In front of 42,579 adoring fans the Red Roses seemingly endless winning streak was dramatically halted on 30. The Black Ferns only led for 13 minutes.

The momentum of Demant has continued in 2023 again nominated for World Rugby Player of the Year. She was imperious during the Black Ferns Pacific 4 title triumph breaking the most tackles (18), making the joint-most line-breaks (6) and breakdown steals (4). New Zealand scored 141 points in three games.

Additionally, she led Auckland to their first Farah Palmer Cup Premiership success since 2015. In the final against Canterbury, she scored the last try in a 39-27 victory in Christchurch.

With such success, has Demant’s approach to leadership changed?

“I hope I haven’t changed too much. I’m very grateful that we have a great group of leaders who led in different ways. There is a lot of diversity in our leadership group so a lot of the responsibility you’d assume co-captains have, I don’t feel because of the strong leaders surrounding us,” Demant told Rugby Pass.

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Such a response is typical of Demant who’s leadership style harnesses collaboration to try and get individuals to express the best of themselves.

On Saturday at the Go Media Stadium Mount Smart in Auckland, the Black Ferns must beat England while picking up more or the same number of bonus points to capture the inaugural WXV 1 title. It’s the first meeting between the countries since the Rugby World Cup final almost a year ago.

England remains a formidable beast. They have won all nine Tests in 2023 and have prevailed in 57 of their last 60 internationals. Their lineout drive is kryptonite. Hooker Lark Atkin-Davies scored a world record four tries in a 45-12 hammering of Canada on Friday. That followed a 42-7 mauling of Australia.

England boasts 525 more caps than the Black Ferns. Demant is the most experienced local with 32 Tests. England captain Marile Packer has 98 caps.

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“The only thing we do focus on, when we compare last year to this year is that they were a quality side then and are still a quality side now,” Demant said.

“We’ve looked inwards more and asked how can we as individuals and as a team be in the best position possible to combat what they’re going to throw against us?”

The Black Ferns haven’t been without adversity this season. They surrendered their 16-match winning streak when they were toppled by France (18-17) in Wellington a fortnight ago. Prop Chryss Viliko was sent off. In a 39-17 win against the USA, they played with 14 players for 78 minutes after halfback Iritana Hohaia saw red.

“That was a gift because it gave us an opportunity. We thought we had a plan, but we had to adjust a bit. We’ve planned for a lot of ‘what ifs.’ We know what playing with 14 or 13 looks like. We trust our process and each other,” Demant said.

Such meticulous planning wasn’t possible in the past but as full-time professionals with more resources than ever, Demant believes the Black Ferns “Rugby IQ” has expanded enormously.

Different coaches bring specific strengths that expand ideas and create “better reading of pictures and solutions” within a game. Good habits around diet, gym and video analysis are becoming more ingrained.

Preparation and positivity are hallmarks of Demant who provided a rare insight into the Black Ferns game plan (which appears largely unchanged) in Smithy – Wayne Smith with Phil Gifford.

“Initially, the work we did was more around the execution of our skill sets, setting high standards there, rather than tactical stuff. He made footy so simple, and such fun. He always said that he wanted us to play with our minds free, and to play with joy.

“We’d work on shaping the opposition so that when you wanted to move the ball wide and play to the edge, you first had to suck them into being narrow. It was like a game of chess in many ways.

“We pretty much stopped kicking the ball out. All our kicks had to be either three-bounce kicks, or they had to be kick passes, where you could retain the ball. We didn’t even have a name for a long kick downfield for territory because we didn’t ever kick one.”

Whether the Black Ferns can once again topple England in, as England lock Rosie Galligan put it ‘the biggest fixture in the women’s game’ remains to be seen, but all fans will be watching eagerly to see if the world champions can once again undo the number one team in the world this Saturday.

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2 Comments
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Brian 415 days ago

France beat the BFs because they were still smarting from that loss in RWC and wanted to put that wrong right. Then I think underestimated Australia and fielded a much-changed team that was unable to turn it around on the day.

England also has a wrong to put right and I expect, having 15 players for the whole match instead of just 18 minutes, that they will prevail.

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JW 2 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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