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RWC's organising committee warns Japanese cities about 'bad publicity' beer shortages

(Photo by Dan Mullan/Getty Images)

Rugby World Cup’s 2019 organising committee has called on business operators in match host cities in Japan to ensure they have sufficient supplies of beer ordered in readiness for the arrival of beer-thirsty fans from abroad.

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Organisers claim it has been a problem at past tournaments where restaurants and bars ran out of beer trying to accommodate the demand from World Cup spectators. They fear any shortage in 2019 will cost venues lucrative business opportunities and potentially trigger bad publicity on social media.

According to a report from Japanese media organisation Jiji Press, research from the 2015 Rugby World Cup in England highlighted that beer consumption at stadiums was more than six times the amount consumed when football matches were held at the same venues.

Total beer consumption at the last finals stood at 1.9million litres, including at public viewing sites. Of the total, 1.3 million litres was consumed at match venues.

More than 400,000 foreigners are forecast to visit Japan during the coming World Cup, which will start in September when the Japanese host Russia in the opening match.

The concerns about beer shortages were among issues raised at recent briefing sessions in Sapporo, Hokkaido and Oita, the three Japanese cities that are set to deal with the largest influx of international visitors.

An Oita prefectural official told Jiji Press that after explanations by the organising committee, the region’s restaurants and wholesalers had acknowledged the issue of beer shortages as a realistic problem.

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Oita Stadium is hosting three pool stage matches – Wales v Fiji, New Zealand v Canada, and Australia v Uruguay – along with two quarter-finals.

Oita Prefecture has responded to the warnings by asking major beer brewing companies to improve their supply arrangements, and called on watering holes to extend their opening hours to allow for after-match drinks.

Numerous restaurants and taverns in Japan entice customers with all-you-can-drink packages for a set number of hours. Venues offering these nomihoudai deals have also been advised by Oita Prefecture to take care not to run out of beer.

WATCH: The RugbyPass documentary that is a must-see for fans planning on attending the Rugby World Cup in Japan

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Hammer Head 24 minutes ago
How Leinster bullied the Bulls at Croke Park

Yeah, Jake White likes to bang the same drum and the simplest one possible.


“I need more springboks”.


It didn’t help the Sharks?


Because unfortunately Jake White is overplaying one component of Leinster’s success and underplaying another which as far as I’m am concerned is way more important. And the Bulls, the Sharks and Stormers are all suffering the same problem.


Coaches bereft of any good ideas. Stale and boring.


If you look at premier clubs around the world - they have world class coaches. Jake White is past his prime as a coach. He isn’t even a coach. He’s the director of rugby. I don’t even know who the bulls are relying on for innovation on attack and defence at the bulls (or the sharks for that matter).


As director of rugby he oversees things. He’s not leading the way with innovation. And this has been mentioned from players in his setup - surprised by how hands off he is.


Before the bulls (and the sharks) spend more money on players - let’s spend some money on a brilliant coach. A brilliant and innovative coach gets more out of the resources at their disposal than an average coach with superstars.


Of course. Jake isn’t asking for more money for more springboks, he wants to stop boks from playing overseas. The fact of the matter is he is so agonizingly wrong about this as a solution to his problem it’s painful. Because again, he can’t see the wood from the trees. And showing how hard it is for him to think out of the box.


The franchises in SA need better coaches. The best SA coaches in the world are ALL overseas. Bring them back - spend the money there.


And ask yourself why all the best coaches are overseas as opposed to being in SA. Besides the money….


The bulls were beaten soundly in all facets of the game. But there was one area that stood out the most. Leinster’s defence peaked over the last two games. They looked impossible to get through. Their defence smothered the life out of the bulls who simply had no idea how to get through it. And it killed them.


A defence so good, you become hard to beat and the attack can feed off. Their attack looked incredible on Saturday. Composed and confident.


A defence roundly criticized as ruining Leinster Rugby until recently.


A defence introduced by a world-class South African Coach in Jacques Nienaber.


A defence that Jake white knew was coming and yet the bulls had nothing to offer for it except for kick and chases. Hopeless kick and chases.


Did he even watch anything other teams have tried to unlock the Leinster defence? I think he gave up before they got on the plane. Because they looked woefully unprepared. As if they went there okay with losing because they were playing “Ireland”.


On some level, an embarrassing loss like this makes Jake’s case look like a good one. But how about we park the blame at the coaches feet here. He got them all the way to the final - but beyond that his hands were tied?


What a soft sorry excuse. What a k@k attitude.


Sorry Jake. You’re wrong. It’s time you moved on. It’s time for some fresh ideas at franchise level. Step aside.

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