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SA Rugby issue statement over Springboks investment deal

Eben Etzebeth of South Africa enjoys victory at the end of the Rugby World Cup France 2023 Quarter Final match between France and South Africa at Stade de France on October 15, 2023 in Paris, France. (Photo by Mike Hewitt/Getty Images)

SA Rugby have issued a statement to provide an update on reports that the Springboks are set to receive a multi-million dollar investment from American sports company Ackerley Partners.

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The statement addresses questions that are surely being asked currently by South Africa fans, and emphatically stresses that the Springboks are not being sold.

The next steps in this process are also highlighted in the statement, as well as why Ackerley Partners were chosen over competitors.

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The statement reads:

“Why would you do such a deal? A private equity partnership offers not just an immediate financial boost but also crucially provides the expertise, networks, and resources necessary to enhance the commercial value of South African rugby. This collaboration can position SA Rugby, the Springboks and, eventually, other teams for greater global prominence.

“Who are you talking to? The preferred bidder is Ackerley Sports Group (ASG), an American company that is an expansion of an investment company established in 2002 by brothers Ted and Christopher Ackerley. Ackerley Partners have owned all or a part of several professional sports franchises in American basketball, ice hockey, soccer, and rugby, and recently partnered with 49ers Enterprises to assume majority control of the Leeds United Football Club.

“Why did you choose ASG? They were unanimously chosen by the members of SA Rugby – including the franchise owning unions – at a General Meeting of SA Rugby on 7 December 2023 after ASG, and another bidder, CVC, made presentations to the meeting. ASG’s offer primarily focuses on immediate financial gain and guaranteed income, with lower thresholds for contingency payments, presenting a straightforward proposal for a commercial partnership, which we believe could offer comprehensive advantages to our organization. The ultimate decision will hinge on balancing the immediate financial requirements with the long-term strategic objectives of our rugby organisation.

“Is it a done deal? No, our team was mandated to pursue further discussion. The members of SA Rugby have agreed on the primary conditions, however, substantial effort is ongoing behind the scenes to finalise the specifics. Since the finer points are critical, no final approval will be granted until our members have been thoroughly briefed and a mandate secured. This process can only be agreed upon once our 14 members have approved it.

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“Who has sign off? Only one body – the member unions of SA Rugby, the sport’s shareholders. It cannot happen without their approval.

“When will they see the details? Once a proposed final structure for the new company and its relationship with the existing SA Rugby structure has been finalised a series of workshops and information sessions will be undertaken to allow member unions to fully interrogate the deal. That structure is still a work in progress.

“Are you selling the Springboks? No. The Springboks and all national teams will retain their existing management and ownership models. As national institutions, the Springboks and SA Rugby are not transferable to private equity. This strategy is about harnessing our commercial rights in partnership with an organisation, creating a separate entity dedicated to elevating our commercial profile.

“So how will the Springboks be paid? The new commercial entity will remit an annual fee to cover all current operations of SA Rugby – from paying the Boks to providing funding to the unions.

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“What are the next steps: Once a proposed post-deal structure is nearing finalisation it will be workshopped with member unions. Until such time as that position has been reached it would be counter-productive to speculate on.

“Is there a deadline for approval: While not definitive, it is anticipated that a conclusive proposal will be presented to the members at the Annual General Meeting scheduled for 30 May 2024, for their approval or rejection.”

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3 Comments
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Sumkunn Tsadmiova 280 days ago

Dreadful deal. Like NZ rugby SA has sold its soul to the American Private Equity devil. Enjoy the 30 pieces of silver. The payback hangover and chains of bondage will permanently disfigure rugby in those 2 nations. Very sad.

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JW 3 hours ago
'Passionate reunion of France and New Zealand shows Fabien Galthie is wrong to rest his stars'

Ok, managed to read the full article..

... New Zealand’s has only 14 and the professional season is all over within four months. In France, club governance is the responsibility of an independent organisation [the Ligue Nationale de Rugby or LNR] which is entirely separate from the host union [the Fédération Française de Rugby or FFR]. Down south New Zealand Rugby runs the provincial and the national game.

That is the National Provincial Championship, a competition of 14 representative union based teams run through the SH international window and only semi professional (paid only during it's running). It is run by NZR and goes for two and a half months.


Super Rugby is a competition involving 12 fully professional teams, of which 5 are of New Zealand eligibility, and another joint administered team of Pacific Island eligibility, with NZR involvement. It was a 18 week competition this year, so involved (randomly chosen I believe) extra return fixtures (2 or 3 home and away derbys), and is run by Super Rugby Pacific's own independent Board (or organisation). The teams may or may not be independently run and owned (note, this does not necessarily mean what you think of as 'privately owned').


LNR was setup by FFR and the French Government to administer the professional game in France. In New Zealand, the Players Association and Super Rugby franchises agreed last month to not setup their own governance structure for professional rugby and re-aligned themselves with New Zealand Rugby. They had been proposing to do something like the English model, I'm not sure how closely that would have been aligned to the French system but it did not sound like it would have French union executive representation on it like the LNR does.

In the shaky isles the professional pyramid tapers to a point with the almighty All Blacks. In France the feeling for country is no more important than the sense of fierce local identity spawned at myriad clubs concentrated in the southwest. Progress is achieved by a nonchalant shrug and the wide sweep of nuanced negotiation, rather than driven from the top by a single intense focus.

Yes, it is pretty much a 'representative' selection system at every level, but these union's are having to fight for their existence against the regime that is NZR, and are currently going through their own battle, just as France has recently as I understand it. A single focus, ala the French game, might not be the best outcome for rugby as a whole.


For pure theatre, it is a wonderful article so far. I prefer 'Ntamack New Zealand 2022' though.

The young Crusader still struggles to solve the puzzle posed by the shorter, more compact tight-heads at this level but he had no problem at all with Colombe.

It was interesting to listen to Manny during an interview on Maul or Nothing, he citied that after a bit of banter with the All Black's he no longer wanted one of their jersey's after the game. One of those talks was an eye to eye chat with Tamaiti Williams, there appear to be nothing between the lock and prop, just a lot of give and take. I thought TW angled in and caused Taylor to pop a few times, and that NZ were lucky to be rewarded.

f you have a forward of 6ft 8ins and 145kg, and he is not at all disturbed by a dysfunctional set-piece, you are in business.

He talked about the clarity of the leadership that helped alleviate any need for anxiety at the predicaments unfolding before him. The same cannot be said for New Zealand when they had 5 minutes left to retrieve a match winning penalty, I don't believe. Did the team in black have much of a plan at any point in the game? I don't really call an autonomous 10 vehicle they had as innovative. I think Razor needs to go back to the dealer and get a new game driver on that one.

Vaa’i is no match for his power on the ground. Even in reverse, Meafou is like a tractor motoring backwards in low gear, trampling all in its path.

Vaa'i actually stops him in his tracks. He gets what could have been a dubious 'tackle' on him?

A high-level offence will often try to identify and exploit big forwards who can be slower to reload, and therefore vulnerable to two quick plays run at them consecutively.

Yes he was just standing on his haunches wasn't he? He mentioned that in the interview, saying that not only did you just get up and back into the line to find the opposition was already set and running at you they also hit harder than anything he'd experienced in the Top 14. He was referring to New Zealands ultra-physical, burst-based Super style of course, which he was more than a bit surprised about. I don't blame him for being caught out.


He still sent the obstruction back to the repair yard though!

What wouldn’t the New Zealand rugby public give to see the likes of Mauvaka and Meafou up front..

Common now Nick, don't go there! Meafou showed his Toulouse shirt and promptly got his citizenship, New Zealand can't have him, surely?!?


As I have said before with these subjects, really enjoy your enthusiasm for their contribution on the field and I'd love to see more of their shapes running out for Vern Cotter and the like styled teams.

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