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Scott Robertson reveals Crusaders' 2017 title win was inspired by Muhammad Ali's famous heavyweight bout

Scott Robertson arrives back in Christchurch from South Africa in August 2017 with the Super Rugby trophy (Photo by Kai Schwoerer/Getty Images)

Scott Roberston has revealed the boxing history that drove Crusaders on to end their Super Rugby trophy famine in 2017.

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The New Zealander’s approach to coaching the franchise is using a unique theme to connect his players to a common purpose and to each other. Two years ago, that source of daily motivation was the story of Muhammad Ali and the heavyweight champion’s exploits of 1974. 

Ali hadn’t been champion in nine years, had lost two attempts at reclaiming the world heavyweight championship and people said he was past it.

When Robertson was appointed in Christchurch, the Crusaders had gone nine years without a title, had lost two finals in their recent history and were being written off. 

“He lost two heavyweight championships of the world, and then fought George Foreman in The Rumble In The Jungle. He beat a guy who was bigger than him, stronger than him. Shouldn’t have won that fight. And at that moment he became the greatest,” said Robertson in an extensive video interview with The 1014 Rugby.  

Ali’s similarity with the rugby franchise’s background wasn’t lost on the coach. “We had lost two finals. Everyone said we were too old and we were done. The dynasty was finished,” continued Robertson who set about tapping into the emotion surrounding the Ali comeback.

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“As soon as you see a picture you get a connection in your head, which connects to feelings. You want people to feel and become emotive, and invest their interest in that common goal.

“We changed up our defence. More around knocking people out and more inventive, more aggressive words. We used a lot of our boxing themes.”

Muhammad Ali’s 1974 story inspired the 2017 Crusaders (Photo by Central Press/Getty Images)

Then came the Super Rugby final, a trip to face the Lions in Johannesburg which Robertson framed as the Crusaders’ own Rumble in the Jungle which they went on to win. “Let’s go – we’re in the rumble in the jungle, baby. Let’s fight, and do something special,” he said.

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Crusaders’ use of season-long themes didn’t end there. There had a different approach when successfully defending their title in 2018 and another is being rolled out through their current campaign as they strive to win a third title in a succession. 

“Every meeting it’s there. You live it every day. You’d be blown away. And last year’s one was even better,” said assistant coach Ronan O’Gara, who was part of The 1014 Rugby interview. 

WATCH: The Short Ball’s Scotty Stevenson and Ali Williams review Alex Goode’s post-Champions Cup celebration bender

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Nickers 28 minutes ago
Scott Robertson responds to criticism over All Blacks' handling errors

I thought we made a lot of progress against that type of defence by the WC last year. Lots of direct running and punching holes rather than using width. Against that type of defence I think you have to be looking to kick on first phase when you have front foot ball which we did relatively successfully. We are playing a lot of rugby behind the gain line at the moment. They are looking for those little interchanges for soft shoulders and fast ball or off loads but it regularly turns into them battering away with slow ball and going backwards, then putting in a very rushed kick under huge pressure.


JB brought that dimension when he first moved into 12 a couple of years ago but he's definitely not been at his best this year. I don't know if it is because he is being asked to play a narrow role, or carrying a niggle or two, but he does not look confident to me. He had that clean break on the weekend and stood there like he was a prop who found himself in open space and didn't know what to do with the ball. He is still a good first phase ball carrier though, they use him a lot off the line out to set up fast clean ball, but I don't think anyone is particularly clear on what they are supposed to do at that point. He was used really successfully as a second playmaker last year but I don't think he's been at that role once this year. He is a triple threat player but playing a very 1 dimensional role at the moment. He and Reiko have been absolutely rock solid on defence which is why I don't think there will be too much experimentation or changes there.

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