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‘Changed our lives’: Sir Wayne Smith’s ‘rocky road’ to leadership greatness

(Photo by Fiona Goodall - World Rugby/World Rugby via Getty Images)

Legendary coach Sir Wayne Smith has helped both the All Blacks and Black Ferns win Rugby World Cup titles on home soil, but the journey to get to those points was “a pretty rocky road.”

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Smith, 66, was celebrated at New Zealand’s prestigious Halberg Awards on Wednesday night as he received the Leadership Award for his work with the New Zealand national rugby teams.

But before all the glory and fame, in Smith’s own words, he was “sacked” by the All Blacks in 2001. After failing to win the Bledisloe Cup, the All Blacks decided to go in another direction.

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John Mitchell replaced Smith as the All Blacks’ head coach. That decision led Smith to question his credentials by describing himself as both a “fraud” and “imposter.”

But as Smith discussed during an impressive speech at the awards show this week, that was a key moment in his leadership journey which went on to inspire greatness.

“I’m really proud to get this award but it’s also a bit confronting,” Smith said on stage.

“Leadership for me has been a pretty rocky road, I definitely wasn’t born with it. I don’t think anyone is but it’s something that you learn.

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“When I lost the All Blacks job in 2001, we’ll let’s face it, I got sacked, I saw myself as a bit of a fraud, an imposter.

“People under my leadership weren’t really flourishing and I wasn’t quite sure what to do about it.

“My wife Trish, she showed more leadership than me, by encouraging me to keep going and to look around the world for another opportunity. She helped me get better and better and I needed to change.”

Smith left New Zealand’s shores after taking up a deal with the Northampton Saints in England. But after a few years away, the Kiwi returned home to Aotearoa.

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New All Blacks coach Graham Henry, who replaced Mitchell after the 2003 Rugby World Cup, appointed Smith as one of the team’s assistant coaches in 2004.

Smith stayed on with the national team through to their drought-breaking Rugby World Cup final victory at Eden Park in 2011 and was also part of the team that went back-to-back four years later in England.

“We started a leadership program with the players. It was essentially building leaders who build leadership who build leaders,” Smith added.

“And for it we coaches became learners. We were learning from younger men, people like Richie McCaw, Daniel Carter, Ma’a Nonu, Conrad Smith and Kieran Read.

“it changed our lives and it changed the way the All Blacks operated.”

But another one of Smith’s crowning achievements came more recently in 2022. Smith took over the coaching reigns with the Black Ferns of April that year and went on to lead them to a once unlikely World Cup title of their own.

Smith had helped the All Blacks win a World Cup final at Eden Park and did the same for the pioneers of the women’s game. Truly a New Zealand rugby great.

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Graham 281 days ago

Wonderful man Wayne Smith. Recently read his biography “Smithy” by Phil Gifford. A great book . Loved his play for Canterbury in the great Ranfurly Shield team of the 1980’s. In the 90’s he coached the Crusaders to there first 2 titles in 1998 and 1999. But his body of work in the service of NZ rugby is huge.I ran in to him a few weeks ago and said how highly I enjoyed the book.

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Hellhound 30 minutes ago
France put World Cup pain behind them with unbeaten run in November

France is starting to look like they are finally over their WC headache, although they were lucky that NZ had a very bad game. The Argies as usual is one game good, the next bad. If they can sort that out and be more consistent, they could become contenders for the WC.


NZ, Argentina (if they are more consistent), and now the Wallabies too is in an upward curve (can they be consistent?), as well as Fiji(as inconsistent as Argentina) looks like possible contenders. The Boks will be as usual a huge threat to defend their title. Things are looking up for the South, so the North should rightfully beware of the Southern Hemisphere threat.


With the French looking dangerous, the English with their close runs (mostly a mindset problem) and the Scottish seems to be the NH main contenders. The Irish is good, but not excellent anymore. They are more overbearing and with their glory days mostly gone with old players hanging on by a thread, by 2027 if they don't start adding in the younger players, they won't make it past yet another WC Quarter final. The problem is that their youngsters, while good is nothing special.


That is just 8 teams without the Irish that can become real WC contenders. Lots of hickups to be sorted still for these teams, excluding the Boks to become a threat. Make no mistake, the top Tier is much closer than people realise and the 2027 WC will be a really great WC, possibly the best contended WC ever.

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