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Six Nations strikes new free-to-air exclusivity deal with ITV and BBC

(Photo by Mike Hewitt/Getty Images)

Six Nations Rugby have confirmed that it has entered into exclusive discussions with BBC and ITV after a multi-year agreement in principle was reached relating to the free-to-air broadcasting of all three Six Nations championships (men’s, women’s and U20s) in the UK market.

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A Six Nations statement read: “Fans will continue to enjoy widespread coverage of rugby’s greatest championships throughout the United Kingdom due to an enhanced agreement between Six Nations Rugby and the two broadcasters, who have worked together since 2016. The agreement has a four-year term starting in 2022 and ending after the 2025 championships.

“Subject to contract it is envisaged that all three championships will be shared in the following manner: For the men’s Guinness Six Nations championship, ITV will show all of England, Ireland, Italian and French home matches, while BBC will broadcast all of Scotland and Wales’ home matches.

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“The women’s Six Nations will be broadcast exclusively on the BBC with unprecedented broadcast investment. In addition, the stars of tomorrow will get to showcase their skills with the consistent coverage of the men’s U20s championship also being shown on the BBC.”

Six Nations CEO Ben Morel said: “This is exciting news for fans and for our championships. Both BBC and ITV have been excellent partners in recent years playing an important role in sharing the incredible moments that the Six Nations always produces, and celebrating the special place our championships hold in the hearts of fans.

“I’m particularly excited by the opportunity to grow the women’s game with an invested broadcast partner in the BBC who is as committed as we are. We’re looking forward to working with them both as we continue to raise the bar and bring rugby’s greatest championships to ever-growing numbers across the UK.”

ITV director of sport Niall Sloane added: “ITV is delighted to have reached this agreement, which extends free-to-air coverage of such an important tournament and will ensure it remains centre stage each spring. With the addition of France home games to those of England, Ireland and Italy, we look forward to bringing ITV viewers a wealth of superb rugby from the Six Nations in the coming years.”

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Barbara Slater, the director of BBC Sport, said: “For the millions of Six Nations fans across the UK, the championships remaining free-to-air is wonderful news. We look forward to delivering live action from both the men’s and women’s as well as the men’s U20s championships to the widest possible audience over the next four seasons. BBC Sport has led the way in increasing the profile of women’s sports, so we are thrilled to now include the women’s Six Nations as a permanent fixture on our broadcast calendar.”

Six Nations added: “No further comment will be made at this point from any of the parties until such time as the contract terms have been concluded.”

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fl 2 hours ago
‘The problem with this year’s Champions Cup? Too many English clubs’

"Right, so even if they were the 4 worst teams in Champions Cup, you'd still have them back by default?"

I think (i) this would literally never happen, (ii) it technically couldn't quite happen, given at least 1 team would qualify via the challenge cup, so if the actual worst team in the CC qualified it would have to be because they did really well after being knocked down to the challenge cup.

But the 13th-15th teams could qualify and to be fair I didn't think about this as a possibility. I don't think a team should be able to qualify via the Champions Cup if they finish last in their group.


Overall though I like my idea best because my thinking is, each league should get a few qualification spots, and then the rest of the spots should go to the next best teams who have proven an ability to be competitive in the champions cup. The elite French clubs generally make up the bulk of the semi-final spots, but that doesn't (necessarily) mean that the 5th-8th best French clubs would be competitive in a slimmed down champions cup. The CC is always going to be really great competition from the semis onwards, but the issue is that there are some pretty poor showings in the earlier rounds. Reducing the number of teams would help a little bit, but we could improve things further by (i) ensuring that the on-paper "worst" teams in the competition have a track record of performing well in the CC, and (ii) by incentivising teams to prioritise the competition. Teams that have a chance to win the whole thing will always be incentivised to do that, but my system would incentivise teams with no chance of making the final to at least try to win a few group stage matches.


"I'm afraid to say"

Its christmas time; there's no need to be afraid!

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