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Sky TV unlikely to be Rugby World Cup broadcaster

Richie McCaw lifts the Webb Ellis Cup

New Zealand’s pay-TV operator Sky Network Television is ‘not the preferred’ bidder to broadcast the 2019 Rugby World Cup. The company was informed overnight negotiations had proceeded with the preferred bidder.

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Sky has been the exclusive rights holder of All Blacks test matches in New Zealand for over 20 years, however, Rugby World Cup rights are sold by IMG media on behalf of World Rugby separate to the SAANZAR rights which Sky holds.

According to the Herald, the leading bidder is a joint venture between Spark and TVNZ which could see the games streamed over the internet with TVNZ providing free-to-air coverage.

“We have been informed that negotiations are underway with the preferred party, and our bid remains in play should those negotiations fail,” Sky said.

“We are not at liberty to provide further detail of the bid process at this stage.”

Sky explained that while the Rugby World Cup is “great content” it is an “incredibly expensive event that plays every four years for six weeks”.

If Sky TV were to lose the Rugby World Cup rights, it would be a historic moment for the company which has had a stranglehold over rugby in New Zealand for over twenty years. With increased speculation that tech giants such as Amazon are looking to make a play in the rugby rights business, investment advisor Jeremy Sullivan of Hamilton Hindin Greene advised;

“If Sky did lose the rugby rights though… watch out,” he said.

The news of Sky’s unpreferred bid was not well received by the market, with shares down seven percent in early trading.

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JW 1 hour ago
'I'm really disappointed': Former All Blacks disagree with Anzac Test outcome

Well obviously NZR is not beholden to revenue then Marshall.


And it simply never was a revenue issue. The AFL and NRL milk the ANZACs deaths and sacrifice for their own personal gain, they did not make their decisions based on “the rugby”, it’s all about taking over the day for the financial benefit. Why would NZR want to be a apart of that? We know RA would, but more than ever they are driven by the bottom line, and not the values that will be the factor in NZRs decision.


So you need to get outside you bubble Tim Horan and think about reality. First, did Australians need something to do on ANZAC day (assuming it was for the weekend celebration day proposal) or have they been brainwashed into disconnecting with their mates and connecting with the TV. What purpose does it provide other than financially essentially? Then ask yourself that same question for the communities out side of that, through Aus and then into NZ and around the pacific, world even.


We don’t need your shortshighted aussie brain calling out NZR thanks.


NZR also doesn’t want to destroy a good thing that is SRs revival amongst wider entertainment enjoyer base, and having a SR break/interruption was a big driver towards fans turning off previously. You’d have to wait at least a few years before they feel comfortable in disrupting that again. Actually having it at the beggining of 2027, World Cup year in Australia, might actually be the most sensible thing (though I actually really like Utiku’s idea). It would both drum up support and get the spotlight on rugby early in the season, helping anticipation/buildup for the big event, and more importantly, give the sides an extra game that year to get things right for a tilt at thge trophy.

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