SRU secures seven-figure kit deal for Scottish rugby

Scottish Rugby has announced a six-year extension to its partnership with kit suppliers Macron which will run until at least June 2026.

The seven-figure deal represents a significant uplift on the previous agreement signed in 2016 and will see Macron supply match and training kit for the Scotland men’s team through this autumn’s World Cup in Japan and beyond, as well as sevens, women’s and age grades sides.

The country’s two professional clubs, Glasgow Warriors and Edinburgh, academies and referees will continue to wear Macron shirts as part of the contract extension which kicks in after the conclusion of the current agreement in June 2020.

In addition, Macron will continue to operate the official Scottish Rugby store at BT Murrayfield as well as match-day retail activity at Scotland, Glasgow Warriors and Edinburgh matches. They will also manage the official Scottish Rugby online store at shop.scottishrugby.org.

The agreement means Macron will be the official kit supplier to the Scotland national teams, Glasgow Warriors and Edinburgh, and official Scottish Rugby retail and online partner.

BREAKING | Scottish Rugby extends @MacronSports partnership for six years to 2026.https://t.co/BFHaibnId4

— Scottish Rugby (@Scotlandteam) July 16, 2019

Macron has supplied kits for Scottish Rugby since 2013 although their relationship with governing body goes back to 2010 when they supplied kit for Edinburgh. They have operated as Scottish Rugby’s retail partners since 2014.

Scottish Rugby chief executive Mark Dodson said: “I’m very proud we can continue to work with Macron for a further six years taking the partnership beyond the 2023 World Cup cycle.

“It’s a testament to the quality of the relationship we have with Macron and the products they produce that we can form a long-term mutually beneficial relationship which has grown significantly in recent years.

“It provides excellent business and operational continuity for Macron to supply all our kit requirements until 2026 and I look forward to working with Gianluca and his team in the years to come.”

They may be infuriatingly inconsistent but when their game clicks, they are a joy to watch.

– @heagneyl assesses Scotland's #RWC2019 depth charts ??? https://t.co/NcaPfOgoAV

— RugbyPass (@RugbyPass) July 15, 2019

Macron CEO Gianluca Pavanello said” “What we have with Scottish Rugby is a really special relationship and we are so pleased to be able to proceed forward in a long-term partnership with such a prestigious international team.

“Here in Scotland, we have been given the unique opportunity to develop with the union and clubs the highest level of rugby technical apparel for the modern-day athlete as well as leisurewear and accessories range that are not only fashionable but unique technical designs of the highest level. 

“We at Macron are excited to continue to develop and design hand in hand with Scottish Rugby in this long-term project.”

Scotland’s Summer Test against France at @BTMurrayfield is now the biggest-selling Summer Test ever, with the crowd already over 50,000! ? #AsOne

The game is expected to sell-out well in advance so don’t leave it too late ?

Find tickets ?? https://t.co/TVNmxGRafX pic.twitter.com/15UWlre6ku

— Scottish Rugby (@Scotlandteam) July 12, 2019

Scottish Rugby’s chief operating officer Dominic McKay said: “Our relationship with Macron has grown significantly in recent years and it’s fantastic we can continue to work together through to 2026. We have seen significant growth in our brands of Scotland, Glasgow Warriors and Edinburgh in recent years. Macron have played an important role in this.

“This is in part through growth in UK and global sales for the shirts Macron have produced with us and seen an expansion of their brand across club rugby and sport in general over the period we have worked with them.”

WATCH: Episode one of the RugbyPass Ventures series where Stuart Hogg introduces his new clothing line