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SVNS is alive and well after being 'reborn' in Cape Town

Argentina and Australia celebrate winning the final match between Australia and Argentina final on day 2 of the HSBC SVNS Cape Town at DHL Stadium on December 10, 2023 in Cape Town, South Africa. (Photo by Ashley Vlotman/Gallo Images/Getty Images)

Seasons change, new champions are crowned and players come and go like clouds rolling over Table Mountain. But the Cape Town SVNS remains just as eternal as the mighty mountain that towers over the stadium.

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The majestic Table Mountain was perhaps the perfect backdrop for the tournament this year at Cape Town Stadium, serving a reminder that the HSBC SVNS Series only stands on the foothills of its revolution- but the revolution has begun.

World Rugby CEO Alan Gilpin announced at the weekend we are at the start of a “revolution” with rugby sevens, as the SVNS Series was “reborn” in Dubai and most recently Cape Town. But these were not baby steps that the tournaments took into a new era, rather giant revolutionary strides.

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Maybe it’s what a cloudless summer’s day can bring to a rugby tournament, maybe it’s the ever-present frisson of excitement that pervades South African rugby currently after the Springboks lifted their fourth Webb Ellis Cup October, but there was an all-too-apparent sense that this was the beginning of something new at the carnival in Cape Town.

Both Gilpin and World Rugby’s Director of Experiential Greta Cooper stressed at the Cape Town Stadium that rugby remains at “the heart of what we’re doing,” and that seemed to be the case. But it also served as the lifeblood to the “all action entertainment product” that Gilpin said SVNS now is.

The product on the pitch helped. The Australia women’s team dominated as they did the week before in Dubai, cementing their status as the team to beat in the upcoming series. The men’s tournament was full of upsets and drama, with Argentina coming away as victors, depriving Australia of a clean sweep in the men’s and women’s game. South Africa men’s and women’s were unsurprisingly the crowd favourites, creating mass hysteria every time they ran onto the field, receiving a rapturous welcome that we previously thought was solely reserved for the Springboks, as The Cranberries’ Zombie further became a fixture of South African rugby culture.

But the rugby on the pitch was only one faction of what was a marvellous entertainment tapestry. While it may remain at the heart of the tournaments, the extras are what make the SVNS Series unique.

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Fans in the stands were treated to a rugby feast on the sun-drenched Cape Town Stadium pitch, but on the other side of the four walls, hordes of fans were being treated to a sensory feast, in what Gilpin described as “bombarding their senses across a wider range of entertainment.”

The new series is about attracting a younger demographic, specifically 18-34 year olds. As rugby seeks to reach a new audience, SVNS is the vehicle to reach that crowd, as it “entertains in a different way”. Gilpin added that “SVNS does a job for rugby that other parts of the sport don’t do,” and a stroll along the concourse of the Cape Town Stadium at any point over the weekend showed that it was doing its job well, as a youthful crowd enjoyed everything that the Cape Town SVNS had to offer, well after play ended and the sun had set.

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“We’re tapping into the passion points and what 18 to 34 year olds really engage with,” Cooper said when outlining the all-round package that SVNS will provide. “We’re doing that through food and drink, music and entertainment, and health and wellness.”

From the 2023 Cape Town Turf Games being held at the stadium to DJ Zinhle performing at the Beach Club on the concourse, Gilpin perhaps summed up the festival – and more importantly, what is to come – most accurately when he said SVNS is about “providing a lot more entertainment and a lot more fun,” which it unequivocally did. But as the party continued outside, the in-bowl crowd swelled and hummed in the background with every point scored- the SVNS heartbeat giving life to everything else.

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Come the end of the weekend, the rugby on show almost felt like a pleasant bonus to what else was on offer.

With two of the eight legs of the series complete, it is on to Perth next in January, where the party will start again.

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2 Comments
S
Stuart 340 days ago

The circuit has moved from a league format to crown its champion to a “playoffs” structure like in the H/Champions Cup and like North American sports (and Super Rugby). The playoffs happen to be a single tournament.
Are there too many qualifiers (top 8) for that final playoff? Debatable. It’s better than ice hockey NHL or american football, where some truly crap teams qualify. The best 8 here will have some real quality.

I honestly don’t feel that 7 “regular-season” or qualifier tournaments is too many, nor that they lack integrity. It’s enough to be challenging, so that a one-off tournament doesn’t sneak an otherwise weak team in. And it’s not so long that the stronger teams can afford to “mail it in” for 2 or more tournaments. 6 or 7 events feels about right.

At the end of the day, this change brings more drama to the circuit. The last event decides the winner - no runaway series winners 3 tournaments before season end. And the pressure in Madrid will be exceptional.

P
Pecos 341 days ago

But surely, crowning the champion at a “winner take all” Top 8 Grand Final in Madrid undercuts the integrity of the series, which is now no more than 7 practice/qualifier tourneys.

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JW 3 hours ago
'Passionate reunion of France and New Zealand shows Fabien Galthie is wrong to rest his stars'

Ok, managed to read the full article..

... New Zealand’s has only 14 and the professional season is all over within four months. In France, club governance is the responsibility of an independent organisation [the Ligue Nationale de Rugby or LNR] which is entirely separate from the host union [the Fédération Française de Rugby or FFR]. Down south New Zealand Rugby runs the provincial and the national game.

That is the National Provincial Championship, a competition of 14 representative union based teams run through the SH international window and only semi professional (paid only during it's running). It is run by NZR and goes for two and a half months.


Super Rugby is a competition involving 12 fully professional teams, of which 5 are of New Zealand eligibility, and another joint administered team of Pacific Island eligibility, with NZR involvement. It was a 18 week competition this year, so involved (randomly chosen I believe) extra return fixtures (2 or 3 home and away derbys), and is run by Super Rugby Pacific's own independent Board (or organisation). The teams may or may not be independently run and owned (note, this does not necessarily mean what you think of as 'privately owned').


LNR was setup by FFR and the French Government to administer the professional game in France. In New Zealand, the Players Association and Super Rugby franchises agreed last month to not setup their own governance structure for professional rugby and re-aligned themselves with New Zealand Rugby. They had been proposing to do something like the English model, I'm not sure how closely that would have been aligned to the French system but it did not sound like it would have French union executive representation on it like the LNR does.

In the shaky isles the professional pyramid tapers to a point with the almighty All Blacks. In France the feeling for country is no more important than the sense of fierce local identity spawned at myriad clubs concentrated in the southwest. Progress is achieved by a nonchalant shrug and the wide sweep of nuanced negotiation, rather than driven from the top by a single intense focus.

Yes, it is pretty much a 'representative' selection system at every level, but these union's are having to fight for their existence against the regime that is NZR, and are currently going through their own battle, just as France has recently as I understand it. A single focus, ala the French game, might not be the best outcome for rugby as a whole.


For pure theatre, it is a wonderful article so far. I prefer 'Ntamack New Zealand 2022' though.

The young Crusader still struggles to solve the puzzle posed by the shorter, more compact tight-heads at this level but he had no problem at all with Colombe.

It was interesting to listen to Manny during an interview on Maul or Nothing, he citied that after a bit of banter with the All Black's he no longer wanted one of their jersey's after the game. One of those talks was an eye to eye chat with Tamaiti Williams, there appear to be nothing between the lock and prop, just a lot of give and take. I thought TW angled in and caused Taylor to pop a few times, and that NZ were lucky to be rewarded.

f you have a forward of 6ft 8ins and 145kg, and he is not at all disturbed by a dysfunctional set-piece, you are in business.

He talked about the clarity of the leadership that helped alleviate any need for anxiety at the predicaments unfolding before him. The same cannot be said for New Zealand when they had 5 minutes left to retrieve a match winning penalty, I don't believe. Did the team in black have much of a plan at any point in the game? I don't really call an autonomous 10 vehicle they had as innovative. I think Razor needs to go back to the dealer and get a new game driver on that one.

Vaa’i is no match for his power on the ground. Even in reverse, Meafou is like a tractor motoring backwards in low gear, trampling all in its path.

Vaa'i actually stops him in his tracks. He gets what could have been a dubious 'tackle' on him?

A high-level offence will often try to identify and exploit big forwards who can be slower to reload, and therefore vulnerable to two quick plays run at them consecutively.

Yes he was just standing on his haunches wasn't he? He mentioned that in the interview, saying that not only did you just get up and back into the line to find the opposition was already set and running at you they also hit harder than anything he'd experienced in the Top 14. He was referring to New Zealands ultra-physical, burst-based Super style of course, which he was more than a bit surprised about. I don't blame him for being caught out.


He still sent the obstruction back to the repair yard though!

What wouldn’t the New Zealand rugby public give to see the likes of Mauvaka and Meafou up front..

Common now Nick, don't go there! Meafou showed his Toulouse shirt and promptly got his citizenship, New Zealand can't have him, surely?!?


As I have said before with these subjects, really enjoy your enthusiasm for their contribution on the field and I'd love to see more of their shapes running out for Vern Cotter and the like styled teams.

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