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HSBC SVNS: A new dawn for the sport of rugby sevens

Argentina's Rodrigo Isgro scores a try in the 2022 London final versus Fiji (Photo by Luke Walker/Getty Images)

Rugby sevens is about to undergo a transformative change with the launch of HSBC SVNS, a revamped and rebranded global celebration of the sport. The new series aims to supercharge rugby’s growth and appeal by providing immersive experiences and turning the events into ultimate festivals.

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HSBC SVNS will take place across eight iconic cities, aligning all locations for the first time. The brand identity reflects summer vibes; attracting a younger, leisure-hungry audience. The annual series will be the go-to destination for people seeking a great time, combining sport, entertainment, and culture against stunning backdrops.

The festivals will feature the world’s best men’s and women’s sevens athletes, offering a global stage for 12 teams at each location. The event dates and venues are set, starting in Dubai in December and concluding with the grand final in Madrid in June 2024.

HBSC SVNS – Festival dates

  • Dubai, UAE – 2-3 December, 2023;
  • Cape Town, South Africa – 9-10 December, 2023;
  • Perth, Australia – 26-28 January, 2024;
  • Vancouver, Canada – 23-25 February, 2024;
  • Los Angeles, USA – 2-3 March, 2024;
  • Hong Kong, Hong Kong SAR China – 5-7 April 2024
  • Singapore, Singapore – 3-5 May 2024;
  • Madrid, Spain – 31 May-2 June, 2024.

HSBC SVNS  is not just about the on-field action; it embodies a festival atmosphere with sun-soaked days, music, food, and well-being. Each destination will showcase its unique local flavour, enhancing the overall excitement and enjoyment of the events. Various competitive and social sports will be available, catering to different interests.

The competition format has been revamped to maximize drama and excitement. Based on cumulative series points, the top eight teams will compete in the new ‘winner takes all’ grand final in Madrid where the men’s and women’s champions will be crowned.

Additionally, Madrid will host a relegation play-off competition involving teams ranked ninth to 12th, as well as the top four teams from the World Rugby Sevens Challenger Series.

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HSBC SVNS is also committed to gender parity, featuring combined men’s and women’s competitions across all seven rounds and the grand final. World Rugby has increased its investment in participation fees by 70 per cent, demonstrating a commitment to sustainable growth.

World Rugby chief executive Alan Gilpin expressed his excitement about HSBC SVNS and its potential to broaden the sport’s reach and appeal. “We are excited to be launching HSBC SVNS, the supercharged new identity for our Olympic format, with iconic destinations and a new concept on and off the field, broadening the reach and appeal of the sport beyond its traditional audiences,” he said.

“Our ambition is for SVNS to be at the forefront of our growth strategy, appealing to a younger, leisure-hungry audience. In eight iconic destinations played over seven months, we will bring together a truly immersive festival of rugby, music, food and experiences to create the ultimate weekend-long get-together for young people, the hottest ticket and open a new era for the sport.

“For the first time in rugby sevens history, all locations will be centrally run, meaning that the overall experience is the same and we can optimise commercial revenue for reinvestment, including playing our part in ensuring that sevens is a viable career path for the talented players and Olympians.”

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The HSBC SVNS series aims to attract a younger audience by creating an immersive festival that combines rugby, music, food, and experiences. The centrally-run locations allow for a consistent experience and optimize commercial revenue for reinvestment.

To mark the launch, the ‘Destination: SVNS’ campaign celebrates the vibrant brand and positions SVNS as the ultimate summer-style destination, offering entertainment and immersive experiences from sunrise to sunset. The series was developed through extensive consultation with teams, tournament hosts, players’ representatives, and fans.

HSBC continues its support of rugby sevens as the title partner of SVNS in a four-year deal. The bank’s CEO, Noel Quinn, expresses pride in the opportunities created through their partnership with World Rugby, including expanding the sport into new markets and supporting the growth of women’s rugby.

HSBC ambassador and former USA 7s captain Abby Gustaitis added: “Having recently come to the end of my HSBC SVNS playing career, I am so delighted that the next generation of female sevens players will be part of a series that is completely equal in terms of schedule and pay.

“HSBC has been a huge supporter of the growth of the women’s game and today’s announcement is a huge step in making rugby a sport that is fully equal for all.”

HSBC boss Quinn said: “Through many years of working closely with World Rugby to showcase and support the sport worldwide, HSBC has become synonymous with the World Rugby Sevens.

“I’m particularly proud of the new opportunities that we have helped to open up by taking the sport into new markets, supporting the growth of the women’s game and giving tens of thousands of young people the chance to try rugby for the first time.

“I’m delighted that our hugely successful partnership with World Rugby will continue for years to come, and that HSBC will be able to help the sport reach even greater heights.”

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Comments

6 Comments
A
Anthony 484 days ago

Apparently, they are so worried about money they can't afford to buy a couple E letters to fill out "Sevens."

T
Tony 485 days ago

The NZ Womens 7's Team is unrivalled by anyone and the All Black 7's are not far behind - the excellence they continually produce on the field is instrumental in growing the game world wide - their reward is to be denied the chance to play in front of their home fans - agree with Poe its all about Money.
Well done World Rugby !!

A
Alan 485 days ago

Can someone please give a REASONABLE explanation why Spain gets a tournament but there is NOTHING in New Zealand. Who have the BEST Records and are consistent Winners on the tour ?
As I Englishman THIS STINKS OF MONETARY CORRUPTION !!!!

P
Poe 488 days ago

Yeah and nothing in NZ because it's all about the money, not about the players.

C
C 488 days ago

I think tightening up seems like a good idea.
I do question some locations.
Is it not optimistic hosting in Vancouver, LA and Dubai (and even Singapore)?

Based on what I’ve seen historically we will see mostly empty stadiums due to lack of local interest in the sport.

I don’t think there is enough scarcity for people to travel to those locations for the event, when you can go to a more local event that has the same standing and importance.

Hosting in Japan for example would probably get you better turnout,

Also losing London seems like a bad thing, it seemed well supported. France also.

Ah well, good luck.

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JW 30 minutes ago
France outwrestle All Blacks in titanic Test for one-point win

Yeah nar I pretty much agree with that sentiment, wasn't just about the lineout though.


Yeah, I think it's the future of SR, even TRC. Graham above just now posting about how good a night it was with a dbl header of ENGvSA and NZvFrance, and now I don't want to kick SA or Argentina out of TRC but it would be great if in this next of the woods 2 more top teams could come in to create more of these sort of nights (for rugby's appeal). Often Arg and SA and both travel here and you get those games but more often doesn't work out right.


Obviously a long way off but USA and Japan are the obvious two. First thing we need to do is get Eddie Jones kicked out of Japan so they can start improving again and then get a couple of US teams in SRP (even if one its just a US based and augmented Jaguares).


It will start off the whole conferences are crap debate again (which I will continue to argue vehemently against), but imagine a 6 team Pacific conference, Tokyo Sunwolves (drafted from Tokyo JRLO teams), Tokyo All Stars (made up of best remaining foreign players and overseas drafts), ALL Nihon (best of local non Tokyo based talent, inc China/Korea etc, with mainland Japan), a could of West Coast american franchises and perhaps a second self PI driven Hawai'i based team, or Jagaures. So I see a short NFL like 3 or 4 month comp as fitting best, maybe not even a full round, NZvAUSvPAC, all games taking place within a 6hr window. Model for NZ will definitely still require a competitive and funded NPC!


On the Crusaders, I liked last years ending with Grace on the bench (ovbiously form dependent but thats how it ended) and Lio-Willie at 8. I could have Blackadder trying to be a 7 but think balance will be used with him at 6 and Kellow as 7. Scott Barrett is an international 6 sized player. It is just NZ style/model that pushes him into the tight, I reckon he'd be a great loose player, and saders have Strange and Cahill as bigger players (plus that change could draw someone like Darry back). Same with Haig now, hes not grown yet but Barrett hight and been playing 6, now that the Highlanders have only chosen two locks he'll be playing lock, and that is going to change his growth trajectory massively, rather than seeing him grow like an International 6.

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T
Tom 46 minutes ago
England player ratings vs South Africa | 2024 Autumn Nations Series

Interesting post. I realise that try was down to Marcus Smith not Slade, this is why I mentioned that England's attack is completely reliant on Smith working miracles. Just wanted to highlight that Slade's little touch was classy and most English players would have cocked it up. Earl has gas, he's very athletic but Underhill is nailed on at 7 in my eyes though. They both need to be on the pitch so we need a tall 6 or 8 to complement them which we have in CCS and potentially Ollie Chessum. We also have young Henry Pollock who may be the 7 by the world cup.


The whole attack needs an overhaul but Richard Wigglesworth our attack coach was a very limited scrum half who excelled at box kicking and had no running game. Spent most of his career with Saracens who mauled, defended and set pieced their way to victory.... Which might have been ok if Felix Jones hadn't quit and been replaced by a guy who coaches Oyonnax who have one of the worst defences in the French 2nd division. I'm not too emotionally invested in England right now because this coaching setup isn't capable of winning anything.


England had no attack when they were winning under Eddie either. They battered teams with huge dominant tackles and won from pressure. The last time England had any creativity in attack was the Stuart Lancaster/Mike Catt era. They played some fantastic attacking rugby but results were mediocre, lots of 2nd place finishes in the 6N although it felt like we were building something special until we got brutally dumped out of our home world cup in the pool stage.

8 Go to comments
J
JW 1 hour ago
England player ratings vs South Africa | 2024 Autumn Nations Series

As has been the way all year, and for all England's play I can remember. I missed a lot of the better years under Eddie though.


Lets have a look at the LQB for the last few games... 41% under 3 sec compared to 56% last week, 47% in the game you felt England best in against NZ, and 56 against Ireland.


That was my impression as well. Dunno if that is a lack of good counterattack ball from the D, forward dominance (Post Contact Meters stats reversed yesterday compared to that fast Ireland game), or some Borthwick scheme, but I think that has been highlighted as Englands best point of difference this year with their attack, more particularly how they target using it in certain areas. So depending on how you look at it, not necessarily the individual players.


You seem to be falling into the same trap as NZs supporters when it comes to Damien McKenzie. That play you highlight Slade in wasn't one of those LQB situations from memory, that was all on the brilliance of Smith. Sure, Slade did his job in that situation, but Smith far exceeded his (though I understand it was a move Sleightholme was calling for). But yeah, it's not always going to be on a platter from your 10 and NZ have been missing that Slade line, in your example, more often than not too. When you go back to Furbank and Feyi-Waboso returns you'll have that threat again. Just need to generate that ball, wait for some of these next Gen forwards to come through etc, the props and injured 6 coming back to the bench. I don't think you can put Earl back to 7, unless he spends the next two years speeding up (which might be good for him because he's getting beat by speed like he's not used to not having his own speed to react anymore).

8 Go to comments
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