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'The All Blacks didn't want to admit to ourselves that we were chokers at the World Cup'

All Black coach Steve Hansen (L) and assistant coach Ian Foster (R). Photo by Phil Walter/Getty Images

Three Rugby World Cups may equal the tally for the most ever won, but you could easily argue that trio of trophies are shy of a just reward for the legendary record that the All Blacks lay claim to.

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Since 1903, New Zealand’s national men’s rugby team has won 77 per cent of their games. No other team comes close to that record.

84 years of prominence came to a head in 1987, when the first-ever Rugby World Cup was kicked off right in the All Blacks’ backyard.

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They won. Then, they didn’t

We went from Nirvana to One Direction, from the World Wide Web to the iPhone 4, from Margaret Thatcher to David Cameron before the All Blacks lifted the Webb Ellis Cup again.

The 24 years between drinks were not because the All Blacks relinquished their rank, the winning continued, but not when the sport’s prized jewel was on the line.

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In a deeply insightful and reflective interview, legendary All Blacks coach Sir Steve Hansen discussed what it took to break that drought, specifically how he and Sir Graham Henry empowered the players to live up to the moment at the 2011 Rugby World Cup.

“(The players) thrive under pressure because they prepared for it,” Hansen told the High Performance Podcast. “It’s not the pressure that’s making them thrive, it’s the preparation that’s making them thrive.

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“They plan for, when this gets hot and it’s a tug of war, in the heat of the game, they’re not worried about the scoreboard.

“Their plan is forget the scoreboard, their plan is to stay right here where my feet are. Stay in the now, what’s the job I’ve got to do? Let’s do that job as really good as I can and hope like hell the guy across from me, he’s worrying about the scoreboard, or he’s worried about the mistake he’s just made.

“And I think that’s the difference, having those mental skills.

“For a long time, the All Blacks didn’t want to admit to ourselves that we were chokers at the World Cup.

“The reason we didn’t is because the people at the top didn’t have to own it, because you got the sack. So, the next guy coming in says ‘well it’s not my fault, I didn’t choke so I’m not a choker’.

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“But in ’07 we got the opportunity to do it again and we had to sit there and say ‘well sh*t, what are we going to learn from this? What can we take out of this pain and put it into a wee parcel that’s going to make us good?’

“We won two World Cups because of the fact that they allowed us to have another go, we took the learnings and Bob’s your uncle, Spongebob got there and got the job done.”

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Not only did the All Blacks win the 2011 Rugby World Cup, but they did it having “lost more first-fives than most teams have hot dinners” as Hansen put it.

Being in a mental space that is prepared for, and anticipating the need to respond to the inevitable adversity of a World Cup was a huge focus in the 2011 campaign.

The team took the time to have conversations that defined exactly what the pressure they were under looked like.

“We have to admit to ourselves that there is a lot of pressure, so how are we going to deal with the fact that we haven’t been in a final before? What is that pressure doing to each of us individually, that we haven’t been there before? Walk towards it.

“We get into trouble because we don’t expect some things to happen so we feel threatened by it. Then we get aggressive, either fight, flight or freeze. We all understand that term but we don’t know how to deal with it.

“The simple thing is, we go there every day, something will threaten us that we didn’t expect so the more things we can plan that might happen that we don’t want to happen, the better off we’ll be to react to it when it does happen.”

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8 Comments
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Bob Marler 439 days ago

Hansen is a great mind and I wonder why they don’t bring him in to talk to the chaps. He was part of an era where, mentally, I don’t think any other team in sports were stronger than the ABs.

I said it somewhere that the ABs are currently struggling with the mental aspect of the game. You can see it in the body language. You can see it in the decision making. Confidence. Not dealing as well with the pressure.

I haven’t spent 5 minutes with Foster. But I’m not sure he is getting this aspect right and the ABs are coming off a very uncharacteristic up and down four years.

Then the risk of Foster getting fired after Mbombela, bringing in new assistants - to me the message could be that foster (and by extension the team) needed chaperones. The way Plumtree and Co were discarded as if they were the problem?

The way Robertson’s appointment was done - also not good on team psychology - I don’t think. Foster more ore less even said so.

To me these things would create doubt, fragile confidence. The opposite of boosting confidence.

When they beat the boks convincingly in Auckland, I believe the pressure immediately mounted and expectations grew immediately. The ABs are back. Watch out world. But when the pressure has been on, uncharacteristically, they have been fragile. And lost.

I’m making these observations not to criticize, but to point out that the ABs need to sharpen their mental edge. And NZRU needs to recognize the role they play in this process.

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Kenward K. 439 days ago

Mr Hanen's: 'Their plan is forget the scoreboard, their plan is to stay right here where my feet are. Stay in the now ...' reminds me of the Richie McCaw film: Chasing Great, in which he describes the 'panic' at the 2007 World Cup and a scene from The Last Samurai:

Nobutada : [after Algren is defeated in fencing pratice] Please forgive; too many mind.

Algren : [puzzled] 'Too many mind?'

Nobutada : Hai, mind the sword, mind the people watch, mind enemy - -too many mind.

Nobutada : No mind.

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Chris 439 days ago

My theory is the 24 years was due to extremely bad karma for the "suzie" excuse they made after losing to a very valiant Springbok side in 1995. That is karma for you, works in mysterious ways.

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BH 1 hour ago
TJ Perenara clarifies reference to the Treaty in All Blacks' Haka

Nope you're both wrong. Absolutely 100% wrong. You two obviously know nothing about NZ history, or the Treaty which already gives non-Māori "equal" rights. You are ignorant to what the Crown have already done to Māori. I've read it multiple times, attended the magnificent hikoi and witnessed a beautiful moment of Māori and non-Māori coming together in a show of unity against xenophobia and a tiny minority party trying to change a constitutional binding agreement between the Crown and Māori. The Crown have hundreds of years of experience of whitewashing our culture, trying to remove the language and and take away land and water rights that were ours but got stolen from. Māori already do not have equal rights in all of the stats - health, education, crime, etc. The Treaty is a binding constitutional document that upholds Māori rights and little Seymour doesn't like that. Apparently he's not even a Māori anyway as his tribes can't find his family tree connection LOL!!!


Seymour thinks he can change it because he's a tiny little worm with small man syndrome who represents the ugly side of NZ. The ugly side that wants all Māori to behave, don't be "radical" or "woke", and just put on a little dance for a show. But oh no they can't stand up for themselves against oppression with a bill that is a waste of time and money that wants to cause further division in their own indigenous country.


Wake up to yourselves. You can't pick and choose what parts of Māori culture you want and don't want when it suits you. If sport and politics don't mix then why did John Key do the 3 way handshake at the RWC 2011 final ceremony? Why is baldhead Luxon at ABs games promoting himself? The 1980s apartheid tour was a key example of sports and politics mixing together. This is the same kaupapa. You two sound like you support apartheid.

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