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The Classic All Blacks could be a shining light for NZR

Richard Kahui at the All Blacks' victory parade after winning the 2011 Rugby World Cup. (Photo by Martin Hunter / Getty Images)

New Zealand’s not short of former All Blacks. Nor are we limited in our affection for them.

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No, we all love an ex-All Black and would relish the opportunity to be around one.

Forty thousand Spaniards packed out a park in Madrid the other day, to do just that.

The Classic All Blacks aren’t a new phenomenon. They turned up at a tournament in Bermuda for years, playing a bit of footy, swapping old yarns and enjoying the hospitality..

The more you read or heard about those trips, the more you wish you could’ve been there.

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Hosea Gear talks to RugbyPass

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Hosea Gear talks to RugbyPass

If I had a dollar for every person who’s told me “I used to watch rugby,’’ I wouldn’t have to write columns for a living.

This country is littered with dyed in the wool rugby folk who’ve fallen out of love with the game, in large part because they can’t relate to the players.

They idolised player X or player Y, but haven’t been as enthused since he gave the game away.

I’m not telling you anything you don’t know. If you’re reading this then you remember when All Blacks played club rugby and had regular jobs, lived in modest houses and drove the kind of car you could afford too.

The players were relatable and visible and loved a beer as much as you did.

Well, if fans are to re-engage with the game, then our former players wouldn’t be a bad place to start.

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Why should the Classic All Blacks be confined to playing overseas? Why couldn’t New Zealand Rugby (NZR) use them as a marketing tool, travelling the country, playing games, running clinics, hosting aftermatches and generally appealing to the nostalgics in all of us?

Some of my happiest days in the rugby media were spent in towns such as Eketahuna and Waverley, where our Super Rugby stars had come to play pre-season games.

To see the smiling faces and interaction between fans, coaches and players was to see the sport at its finest.

No-one went home unhappy and everyone agreed that rugby was the winner.

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But it’s hard for active players to do those things too often. There are so many demands on their time that days like that have to be the exception rather than the rule.

That’s where our former All Blacks could come in.

My interest in watching ex-players do rugby analysis is nil, but I would love to see them play or coach or talk about their era.

I’m not alone.

A second series of Match Fit is about to hit our television screens, Piri Weepu now has a lucrative second career as an TV outdoorsman and every word uttered and deed done by Daniel Carter is front page news.

And that’s just three random examples of people’s continued fascination with those men who’ve worn the most famous rugby jersey of them all.

We have a huge, under-utilised resource here that could help win back the hearts and minds of the rugby public and I would strongly urge NZR to tap into it.

I would pay to watch the Classic All Blacks play and then pay to listen to them talk at a function afterwards. I’d pay to have them coach kids’ teams, adult teams, you name it.

We have the Black Clash Twenty20 cricket game these days and the old Fight for Life boxing in the years before that; both wildly popular and both built on our unstinting admiration for former All Blacks.

There’s a buck to me made here but, more important than that, there is a connection between the public and the game that can be rebuilt.

Put the Classic All Blacks on club grounds, provincial stadiums or Eden Park; I don’t care. Just put them somewhere where fans can watch them, talk to them, touch them, drink with them or just simply tell them how much they love them.

New Zealand has a rich and enviable rugby tradition and it’s about time we made the most of it.

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Comments

2 Comments
M
Machpants 942 days ago

The real question is where can we get a replica jersey, they were awesome! I'd love one

D
Denis 942 days ago

I think all of what you suggest but promoting the game in third tier rugby countries like Spain a couple of times a year for charity and funding to grow the game in the host country. Speakers at club fund raising lunches at cost would help grassroots clubs and their aligned schools, not the big schools who recruit from Nuku'alofa to Invercargill though.
Cheers Denis H.

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JW 5 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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