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The Massive Missed Marketing Opportunity Staring Footy Bosses in the Face

numbers

Why can’t we get rugby or league jerseys with numbers on the back, wonders Jamie Wall.

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All across the sports world, it’s pretty much common practice to make individual player number jerseys available for rabid fans to buy. So why do the two main footy codes in the Southern Hemisphere refuse to do it? It’s a real mystery.

The selling points are numerous:

1 Every kid wants to be one of the players on the team, but some probably want to be more than one. So you can sell multiple jerseys (in the Warriors’ case multiple on top of the multiple different designs they’ve already got that season).

2 For every kid out there having one bought for them, there’ll be a middle-aged guy who still harbours the same sort of idolatry. These are the same middle-aged guys who’ll also buy a certain player’s jersey for their wives and girlfriends as self-indulgent gifts, as they once overheard them mention said player’s name.

3 Most of the jerseys sold will be the glamour positions: 10, 7 etc. But you’ve always go the section of society that wants to be different, so you’ll be sure to see plenty of tighthead prop or second row numbers. Plus there’s the hipster types that’ll be wearing the number of “a guy who’s really awesome, but you wouldn’t have heard of them yet… (because they’re still in reserve grade)”.

4 Effigies. For when you absolutely, truly, 100% need to show your disdain at a guy who has been paid to provide you with enjoyment, you can’t go past burning a straw likeness of them. But to do a good job, your effigy needs to be identifiable, plus be able to not offend any team mates. In fact, a personalised jersey means you can forgo the effigy altogether, if time is of the essence.

5 Because it’s stupid not to. You can still sell plain ones, if that’s what some people want! But you can charge more for a cheap, iron-on digit or two. Don’t you want our money? You’ve got a captive market, Super Rugby teams and the Warriors. Sell the ones belonging to whoever got Man Of The Match when the fans leave the stadium. Bump up the price of star new signings. Retire a number and make it the one that ‘true’ fans get. Really tap into the ‘Full Kit Wanker’ demographic.

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Oh, and the All Blacks: now you don’t have to scrounge around for some lame concept like the #BlackestJerseyEver campaign. You now can tell people you’ve actually made a significant change to their jersey buying experience other than putting the name of a bailed-out American company on the front.

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J
JW 4 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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