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'The World Cup is every weekend' campaign to reach new audiences

Toulouse and France star Antoine Dupont features in the latest Top 14 promotional video

The National Rugby League (LNR) in France has today launched a large-scale national communication campaign in an attempt to reach new audiences currently unfamiliar with the Top 14.

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“The World Cup is every weekend with the Top 14” is the message they are aiming to convey, as they hope to encourage as many people as possible to attend live matches and experience the beauty and excitement of the game alongside regular fans, much in the same way that fans from all nations and backgrounds came together to enjoy the Rugby World Cup that was held in France.

The campaign will be circulated for a month on TV channels and across all digital platforms, mainly on TikTok and with a dedicated media plan to reach an increasingly younger, more feminine audience that is less accustomed to Top 14 contests.

The 30-second video draws parallels between the enthusiasm experienced with fans from around the world in stadiums during the world cup and the experience lived in the Top 14, a professional championship that offers a spectacular show every weekend, both on the field with over 100 Top 14 players who participated in the world cup, and in the stands.

In round 10, that has just been played, the league produced some thrilling tries, with the Top 5 on show in the video below.

Maxime Baudonne’s diving finish for Racing 92 is well worth seeing, and then Castres Olympique came up with a brilliant team effort that was scored by Pierre Popelin but included a sublime inside flick from Fijian star, Leone Nakarawa.

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Racing 92 currently lead the competition.

Top 14

P
W
L
D
PF
PA
PD
BP T
BP-7
BP
Total
1
Racing 92
10
7
3
0
34
2
Pau
10
7
3
0
31
3
Stade Francais
10
7
3
0
31
4
Bordeaux
10
6
4
0
28
5
Toulon
10
6
4
0
28
6
Castres
10
6
4
0
28
7
Toulouse
10
6
4
0
27
8
Clermont
10
5
5
0
23
9
La Rochelle
10
4
6
0
21
10
Bayonne
10
4
6
0
19
11
Oyonnax
10
4
6
0
16
12
Lyon
10
3
7
0
16
13
Perpignan
10
3
7
0
13
14
Montpellier
10
2
8
0
11
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Comments

1 Comment
J
Jon 332 days ago

Gawd what a terrible video lol I guess when it’s a tiktok campaign video and audio quality isn’t that important.

Awesome backhand by the Fijian, Super Rugby level stuff that.

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J
JW 1 hour ago
'They smelt it': Scott Robertson says Italy sensed All Blacks' vulnerability

Even the 20/30 cappers did too I reckon.


IDK, I think Jordan has a limited life span in this side unless he can develop more to his game. Like you go on to mention, I think theyres more important things to worry about than the effectiveness of someone's extra strings, or secondary components to their game.


Bash backs are Fosters thing, and to a large part they've made it work. Theyre now one of the best teams in the world.


They boy's trucked it up a bit against Italy in the redzone, and against France, wasn't that effective without the right players probably.


Try and take a look at it this way. Dissapointed Havili and Blackadder were in the side? Havili despite clearly shown that he can't do what the team needs at 12 was kept on for the RWC. Back goes down and he brings in Blackadder who doesn't play. Refuses to drop Christie when he should and look who starts this season. Beauden Barret not playing well enough to keep his 10 jersey but we gotta keep him in the side. Weve only got one 8, we stuff developing another I'll just play Ardie every game.


This years team wasn't burdened overly with injuries but they were in every position Razor might have wanted to try and development, severely limiting options. I'm not defending Razor as there was also plenty of other opportunity to make up for it and he was a little gunshy, but I'm also not going to overly criticise him because he chose cohesion over a black slate.

How long are we going to keep blaming All Black failings on Ian Foster.

I think more and more people are on board with it being time to try alternatives, but then again, how would they have reacted to a loss against Italy? 😉

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