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'The World Cup is every weekend' campaign to reach new audiences

Toulouse and France star Antoine Dupont features in the latest Top 14 promotional video

The National Rugby League (LNR) in France has today launched a large-scale national communication campaign in an attempt to reach new audiences currently unfamiliar with the Top 14.

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“The World Cup is every weekend with the Top 14” is the message they are aiming to convey, as they hope to encourage as many people as possible to attend live matches and experience the beauty and excitement of the game alongside regular fans, much in the same way that fans from all nations and backgrounds came together to enjoy the Rugby World Cup that was held in France.

The campaign will be circulated for a month on TV channels and across all digital platforms, mainly on TikTok and with a dedicated media plan to reach an increasingly younger, more feminine audience that is less accustomed to Top 14 contests.

The 30-second video draws parallels between the enthusiasm experienced with fans from around the world in stadiums during the world cup and the experience lived in the Top 14, a professional championship that offers a spectacular show every weekend, both on the field with over 100 Top 14 players who participated in the world cup, and in the stands.

In round 10, that has just been played, the league produced some thrilling tries, with the Top 5 on show in the video below.

Maxime Baudonne’s diving finish for Racing 92 is well worth seeing, and then Castres Olympique came up with a brilliant team effort that was scored by Pierre Popelin but included a sublime inside flick from Fijian star, Leone Nakarawa.

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Racing 92 currently lead the competition.

Top 14

P
W
L
D
PF
PA
PD
BP T
BP-7
BP
Total
1
Racing 92
10
7
3
0
34
2
Pau
10
7
3
0
31
3
Stade Francais
10
7
3
0
31
4
Bordeaux
10
6
4
0
28
5
Toulon
10
6
4
0
28
6
Castres
10
6
4
0
28
7
Toulouse
10
6
4
0
27
8
Clermont
10
5
5
0
23
9
La Rochelle
10
4
6
0
21
10
Bayonne
10
4
6
0
19
11
Oyonnax
10
4
6
0
16
12
Lyon
10
3
7
0
16
13
Perpignan
10
3
7
0
13
14
Montpellier
10
2
8
0
11
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Comments

1 Comment
J
Jon 371 days ago

Gawd what a terrible video lol I guess when it’s a tiktok campaign video and audio quality isn’t that important.

Awesome backhand by the Fijian, Super Rugby level stuff that.

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J
JW 4 hours ago
The Fergus Burke test and rugby's free market

Of course not, but were not going to base our reasoning on what is said in one comment in a particular scenario and time, are we?


Actually, you are? Seriously?

Although Burke readily admits “I am driven by international rugby”, his final destination is still unknown. He could be one day replacing Finn Russell in the navy blue of Scotland, or challenging Marcus Smith for the right to wear a red rose on his chest, or cycling all the way home to the silver fern. It is all ‘Professor Plum in the billiards room with the lead pipe’ type guesswork, as things stand.

You yourself suggested it? Just theoretically? Look I hope Burke does well, but he's not really a player that has got a lot of attention, you've probably read/heard more him in this last few months than we have in his 4 years. Your own comments also suggest going overseas is a good idea to push ones case for national selection, especially for a team like NZ being so isolated. So i'll ask again, as no of your quotes obviously say one thing or the other, why don't you think he might be trying to advance his case like Leicester did?


Also, you can look at Leicesters statements in a similar fashion, where no doubt you are referring to his comments made while in NZ (still playing a big part of the WC campaign in his case). You should be no means have taken them for granted, and I'd suggest any other coach or management and he might not have returned (been wanted back).

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