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'This is exactly what rugby needs' - Social media loves Ugo Monye's call for new video game

BT Sport pundit Ugo Monye (Photo By Ramsey Cardy/Sportsfile via Getty Images)

Ugo Monye’s calls for a new rugby video game have received a lot of support online. Speaking on BT Sport yesterday, for whom he is a pundit, the former England winger said a new video game is a way to entice a new audience to rugby, something that is frequently discussed.

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“The one thing we have to get is a computer game. I’d love to see a computer game. Jonah Lomu Rugby from back in 1995 was excellent, if we could have that, that would be good.”

This idea has since garnered a lot of support online as many people are aware of the influence that the video game industry has, particularly to a generation of people that rugby is trying to reach.

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The FIFA and Madden franchises have been repeatedly cited as two gateways into football and American football, respectively, while rugby has little or no presence in the esports industry.

One person that was certainly aware of this was Agustín Pichot, who stressed the importance of making a new game last year as he campaigned to be chairman of World Rugby.

“Rugby’s old-fashioned in terms of technology,” he said. “I see my kids today and realise the importance of e-sports for the new generations. They play Fortnite, League of Legends, FIFA. All of the established sports markets are connected with digital games and that is a huge means of attracting a younger audience. FIFA 2020, NBA 2K20, NFL Madden.

“Rugby hasn’t had a decent game since Jonah Lomu Rugby in 1995, so that would be part of the remit for a dedicated World Rugby innovation department. You need to think about how you approach the modern fan. Young boys and girls. It’s not rocket science.”

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Both Monye and Pichot regard Jonah Lomu Rugby as the gold standard of rugby games, released almost a quarter of a century ago, although EA Sports’ Rugby 08 is often held in as high regard by fans. New games since then have failed to make the same impact as their predecessors

Fans have also been listing innovations from other sports that rugby must adopt in order to attract a new audience. Equivalents of football stickers, Fantasy Football and Football Manager games have all been suggested.

There was a lot of enthusiasm amongst the rugby fandom when Pichot announced his plans last year, and Monye has stoked that fire.

https://twitter.com/CarlosS400/status/1356158716064772096?s=20

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https://twitter.com/MaxyHendo/status/1356227444576055298?s=20

https://twitter.com/RugbyLad86/status/1355976504354754561?ref_src=twsrc%5Etfw

https://twitter.com/BS3Alex/status/1356194827071848454?ref_src=twsrc%5Etfw

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fl 7 hours ago
What is the future of rugby in 2025?

Smith generally isn't well connected to his forward pods; doesn't do a great job of distributing to those around him; and has inferior positional and contestable kicking games than Ford and Fin.


When England have had success over the past few years, its been either through (i) defensive rugby backed up with smart tactical kicking or (ii) high possession attacking phase play based on quick ruck ball. George Ford was key to the implementation of (i) in the RWC, and in the 6N win over Wales, and to the implementation of (ii) in the 6N games against Ireland and France. Smith did great at (ii) when running at tired defenders at the end of the Ireland match, but has never successfully implemented that gameplan from the start of a test because he doesn't distribute or support his forwards enough to create consistent fast ball and build attacks over multiple phases. Instead, his introduction to the starting side has resulted in much more playmaking responsibilities being forced onto whoever plays 9. Alex Mitchell copes ok with that, but I think he looks better with a more involved playmaking 10 outside him, and it really isn't a gameplan that works for JVP or Spencer. As a result of that the outside backs and centres have barely touched the ball when Smith has been at 10.


This might not have been too much of a disaster, as England have seemed to be moving slightly towards the sort of attacking gameplan that France played under Labit and Quins play (I think this was especially their approach when they won the league a few years ago - but its still a part of their play now), which is based on kicking to create broken field rugby. This is (i) a sharp departure from the gameplans that have worked for England in the past few seasons; (ii) bears very little relation to the tactical approaches of the non-Quins players in the England team; and (iii) is an absolute disaster for the blitz defence, which is weak in transition. Unsurprisingly, it has coincided with a sharp decline in England's results.

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