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TV viewing figures and ticket sales up in Gallagher Premiership

BATH, ENGLAND - MAY 18: Bath fans show their support following their side's victory during the Gallagher Premiership Rugby match between Bath Rugby and Northampton Saints at The Recreation Ground on May 18, 2024 in Bath, England. (Photo by Dan Mullan/Getty Images)

Ahead of the return of the Gallagher Premiership’s on Friday night, Premiership Rugby have announced increased in-stadia attendances and TV viewing figures.

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UK viewing figures for the first six rounds on TNT Sports and Discovery + have surpassed the three million mark, with an additional 700,000 viewers than at this stage last season.

Saracens’ thrilling 37-35 win over Bristol at Ashton Gate in mid-October was the most-watched regular season Premiership game ever on TNT Sports, with a peak audience of 333,000.

Fans have also been turning out in numbers to watch the action in person, the league reporting that 21,000 more tickets have been sold compared to the same stage of the 2023/24 campaign.

Head-to-Head

Last 5 Meetings

Wins
1
Draws
0
Wins
4
Average Points scored
23
38
First try wins
60%
Home team wins
20%

Simon Massie-Taylor, CEO of Premiership Rugby, said: “I am delighted to see over 700,000 additional viewers and more than 21,000 more supporters buying tickets to watch the opening exchanges of the Gallagher Premiership.

“To see thousands more fans through the turnstiles and the TV audience growth accelerating is a huge achievement and testament to the hard work of our clubs, the Premiership Rugby team and our long-term broadcast partners TNT Sports whose continued innovation supports our vision for growth.

“It demonstrates the level of fan interest in the live and on-screen entertainment of the Gallagher Premiership, which is helping us to attract new, younger and more diverse audiences.”

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The Festive Fixtures (Rounds 8 & 9) are projected to have at least six sold-out fixtures with Bath Rugby’s match against Saracens at The Rec already announced as a full house and several more expected.

Round 10 of the 2023/24 season produced an average attendance in excess of 30,000 – the highest in the league’s history for a single round of fixtures.

And with Harlequins’ Big Game 16 against Leicester Tigers selling at a record pace, alongside projected sell-outs elsewhere, that record could be smashed once again.

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Derby Weekend (Round 4) was another huge hit with Premiership Rugby supporters – a dramatic round of local grudge matches saw the average TV audience share increase by 25% year-on-year with three like-for-like fixtures attracting a bigger crowd than 2023/24 and the London derby between Harlequins and Saracens again selling out The Stoop.

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Following the fastest selling and most-watched Gallagher Premiership Rugby Final on record, the 2025 edition of English club rugby’s showpiece event on Saturday, June 14, now has just 30,000 tickets left on general sale with fans securing their seats to the season finale at a record pace.

Massie-Taylor added: “We are thrilled to see such positive ticketing data with final sales almost double where they were at stage last season, which was our fastest sell-out on record.

“Based on the unmissable entertainment we’ve enjoyed already this season, I’m hugely confident that the 2025 Final will be even bigger and better than last season’s spectacular showcase event.”

On Friday night, Harlequins host Bristol Bears in what is Joe Marler’s final game of professional rugby and Newcastle are at home to Saracens with reports of the Falcons being up for sale adding to the intrigue around that match.

Champions Northampton welcome Gloucester to Franklin’s Gardens and Bath are at home to Exeter in the two Saturday fixtures, while Sale Sharks play Leicester on Sunday.

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f
fl 9 hours ago
What is the future of rugby in 2025?

Smith generally isn't well connected to his forward pods; doesn't do a great job of distributing to those around him; and has inferior positional and contestable kicking games than Ford and Fin.


When England have had success over the past few years, its been either through (i) defensive rugby backed up with smart tactical kicking or (ii) high possession attacking phase play based on quick ruck ball. George Ford was key to the implementation of (i) in the RWC, and in the 6N win over Wales, and to the implementation of (ii) in the 6N games against Ireland and France. Smith did great at (ii) when running at tired defenders at the end of the Ireland match, but has never successfully implemented that gameplan from the start of a test because he doesn't distribute or support his forwards enough to create consistent fast ball and build attacks over multiple phases. Instead, his introduction to the starting side has resulted in much more playmaking responsibilities being forced onto whoever plays 9. Alex Mitchell copes ok with that, but I think he looks better with a more involved playmaking 10 outside him, and it really isn't a gameplan that works for JVP or Spencer. As a result of that the outside backs and centres have barely touched the ball when Smith has been at 10.


This might not have been too much of a disaster, as England have seemed to be moving slightly towards the sort of attacking gameplan that France played under Labit and Quins play (I think this was especially their approach when they won the league a few years ago - but its still a part of their play now), which is based on kicking to create broken field rugby. This is (i) a sharp departure from the gameplans that have worked for England in the past few seasons; (ii) bears very little relation to the tactical approaches of the non-Quins players in the England team; and (iii) is an absolute disaster for the blitz defence, which is weak in transition. Unsurprisingly, it has coincided with a sharp decline in England's results.

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