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Umbro land Premiership club kit deal a week after snapping up England

(Photo by Harry Trump/Getty Images)

Umbro’s recent re-emergence in the rugby kit supplier market has taken another big step forward with its confirmation of a deal with Bristol Bears. The Umbro brand came in for much scrutiny last week when it was announced that they have secured a four-year deal to take over from Canterbury and become the kit suppliers to Eddie Jones’ England. 

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The sports clothing manufacturer had old traditions with rugby, supplying kit to England and the British and Irish Lions in the 1980s, but it had long since become associated with England football and the RFU’s deal was negatively received by a number of rugby fans.

Seven days after the announcement of that £20million plus deal, it has now emerged that Umbro have also broken into the Gallagher Premiership market, securing a long-term deal with Bristol Bears to take over its kit requirements following its six-year association with Bristol Sport.  

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Canterbury lose England kit deal

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Canterbury lose England kit deal

The length of the contract or its value hasn’t been confirmed but Jon Lansdown, Bristol Sport chairman and Bears director, told the club’s website: “We are very proud of the kits that Bristol Sport have produced, over the past six years. Since the Bears rebrand, the innovation shown in designing and creating the team’s jerseys has led to record sales.

“It was important for us to maintain that individual appeal, but also to push on to the next level, which is why the partnership with a globally recognisable brand like Umbro is a great fit.

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“Umbro have been designing performance products for almost a century. Their expertise in logistics, resourcing and scale are going to be a huge asset in helping us to meet demand and to grow the Bears identity and vision.”

Sam Lucas, head of sponsorship at Umbro UK, added: “We have stated our intention to credibly support rugby through our partnership with England rugby. “Joining forces with Bristol Bears, an exciting club, on a journey to great things, complements this on a domestic and regional level.

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“At the same time, the partnership helps us to deepen our connection with the sport, its fans and the wider rugby community. The club’s rich history echoes our own. Over the years we have created elite-level products and are looking forward to bringing this experience to bear through our relationship with the club.”

Bristol’s switch to Umbro is the second change in the kit supplier market to the Premiership this week as Worcester revealed on Monday they are moving from VX3 to O’Neills for the 2020/21 season. 

The arrival of Umbro and O’Neills on the Premiership scene for next term further highlights how the English top-flight doesn’t have a dominant player in the kit supply market as there were eleven different suppliers to the league’s 12 clubs in 2019/20. 

PREMIERSHIP KIT SUPPLIERS 2019/20 

Canterbury – Bath 

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Samurai – Exeter, Sale 

Bristol Sport – Bristol (Umbro for 2020/21)

Oxen Sports – Gloucester 

Adidas – Quins 

Kukri – Leicester 

BLK – London Irish 

Macron – Northampton 

Nike – Saracens 

Under Armour – Wasps 

VX3 – Worcester (O’Neills for 2020/21)

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G
GrahamVF 34 minutes ago
Does South Africa have a future in European competition?

"has SA actually EVER helped to develop another union to maturity like NZ has with Japan," yes - Argentina. You obviously don't know the history of Argentinian rugby. SA were touring there on long development tours in the 1950's

We continued the Junior Bok tours to the Argentine through to the early 70's

My coach at Grey High was Giepie Wentzel who toured Argentine as a fly half. He told me about how every Argentinian rugby club has pictures of Van Heerden and Danie Craven on prominent display. Yes we have developed a nation far more than NZ has done for Japan. And BTW Sa players were playing and coaching in Japan long before the Kiwis arrived. Fourie du Preez and many others were playing there 15 years ago.


"Isaac Van Heerden's reputation as an innovative coach had spread to Argentina, and he was invited to Buenos Aires to help the Pumas prepare for their first visit to South Africa in 1965.[1][2] Despite Argentina faring badly in this tour,[2] it was the start of a long and happy relationship between Van Heerden and the Pumas. Izak van Heerden took leave from his teaching post in Durban, relocated to Argentina, learnt fluent Spanish, and would revolutionise Argentine play in the late 1960s, laying the way open for great players such as Hugo Porta.[1][2] Van Heerden virtually invented the "tight loose" form of play, an area in which the Argentines would come to excel, and which would become a hallmark of their playing style. The Pumas repaid the initial debt, by beating the Junior Springboks at Ellis Park, and emerged as one of the better modern rugby nations, thanks largely to the talents of this Durban schoolmaster.[1]"


After the promise made by Junior Springbok manager JF Louw at the end of a 12-game tour to Argentina in 1959 – ‘I will do everything to ensure we invite you to tour our country’ – there were concerns about the strength of Argentinian rugby. South African Rugby Board president Danie Craven sent coach Izak van Heerden to help the Pumas prepare and they repaid the favour by beating the Junior Springboks at Ellis Park.

152 Go to comments
J
JW 7 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

152 Go to comments
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