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URC sacks its social media agency after appalling concussion gaffe

By PA
(Photo by Athena Pictures/Getty Images)

The United Rugby Championship (URC) has sacked the social media agency responsible for posting a TikTok on its official account mocking a concussion suffered by Cardiff’s Aled Summerhill. A video showing Summerhill being knocked out – and suffering a concussion – following a heavy collision against the Lions alongside a caption that said “goodnight” with sleeping and laughing emojis as well as “Zzzz” next to the winger’s body was posted on the account.

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The concussion post caused outrage, with Summerhill himself highlighting it on Twitter, with the URC apologising and launching an investigation into the incident. As a result, the content agency’s contract with the competition has been terminated.

A statement on the URC website read: “The United Rugby Championship has apologised to Aled Summerhill of Cardiff Rugby after a social media post focusing on an incident that led to a concussive injury was posted to our official TikTok account. Injuries, and in particular head injuries, are always a serious matter requiring sensitivity and this post was in contravention of the URC’s values and editorial guidelines.

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“The oversight processes around publishing to our official channels have rigorous protocols but in this instance unfortunately they were not followed as a result of an individual error. The post has been removed and actions have been taken to ensure this never occurs again.

“The URC would like to extend its apology to Aled’s family, friends, teammates, his club and anyone else who rightly found the relevant post to be inappropriate. The URC has investigated the events that led to this post with the content agency contracted to post to the URC TikTok account and as a result the supplier’s relationship with URC has been terminated.”

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The URC also reiterated its commitment to the welfare of its players and their wellbeing. “As a professional rugby union competition the URC applies the head injury assessment processes, which are set out by World Rugby,” the statement continued. “Alongside our clubs and unions, the URC takes the physical wellbeing of players extremely seriously and this is always of the highest priority.

“Over recent seasons the URC has facilitated a number of trials and used medical technology to allow medical personnel to identify injuries in real-time in order to improve player welfare. Such examples are the Hawk-Eye medical surveillance technology implemented at league games since 2017, trials of gum shields that relay data on head collisions and the trial of Eye Guide, an eye-tracking technology aimed at diagnosing concussive injuries.”

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Cardiff Rugby condemned the post, saying in a statement: “The video post made light of a collision against Emirates Lions in which Summerhill lost consciousness and was subsequently stood down from the following URC fixture. As soon as the club was made aware of this post, senior URC officials were contacted, who were equally appalled and immediately removed the post.

“The URC have been in contact with the club and Summerhill to offer their unreserved apologies and are now investigating the post and reviewing their processes. Player welfare and safety is of paramount importance and the post was not in line with the core values of the URC or Cardiff Rugby. We thank URC for their swift manner in dealing with this lack of judgement, their subsequent actions and apologies to the player.”

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J
JW 4 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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