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'We can't keep everybody': NZR preparing for financial battle after Rieko Ioane coup

Rieko Ioane of the All Blacks during The Rugby Championship and Bledisloe Cup match between the New Zealand All Blacks and the Australia Wallabies at Eden Park on September 24, 2022 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images)

New Zealand Rugby have been boosted by the re-signing of star Blues centre Rieko Ioane on a bumper four-year commitment but they are keeping expectations in check as the battle to retain talent continues.

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Ioane was one of many star players coming off-contract after 2023 and is just the second player behind Chiefs hooker Samisoni Taukei’aho to announce a deal through to the next World Cup in 2027.

New Zealand Rugby has also announced the retention of Scott and Jordie Barrett, Tyrel Lomax, Codie Taylor, Sam Cane, Ardie Savea, Dalton Papali’i, but other key players such as Will Jordan, Damian McKenzie are yet to announce what they will do.

NZ Rugby general manager of professional rugby Chris Lendrum conceded that they ‘can’t keep everybody’ as they contend with a competitive landscape that now includes cash-rich Japanese clubs.

“We’ve got enough money to have a really fair crack at keeping all of the most significant players,” Lendrum told Sky Sport NZ’s The Breakdown.

“We can’t keep everybody, that’s been the case for a number of years now and will probably remain the case.

“We’re not the top of the market, financially. In Japan and France, the clubs and corporations in those competitions have a significant amount of money to throw around for our best players and sometimes our up-and-coming players.

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“We can’t keep them all, but the lure of the All Black jersey is still really strong for players.”

The carrot for New Zealand-based players has always been the black jersey which continues to be a key retention tool.

Overseas-based players are not eligible to represent the All Blacks and that will remain in place, meaning players such as Richie Mo’unga and Shannon Frizell will end their international careers when they head to Japan next year.

Lendrum added that in some cases NZR’s offers can be significantly less than what is on the table for the top players which is why the pull of the All Blacks is so vital.

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“There’s generally a financial gap,” he added. “For those elite players, it’s probably 10-30 percent.

“It’s not immaterial, but when you combine the value that we can offer, which for the senior players and elite All Blacks, it’s a great wage by any standard in New Zealand terms.

“The ability to play for the All Blacks on top of that, that’s a pretty special package. That’s why you’re seeing all these players committing again.”

It had been reported last year that NZR was considering a tweak to the rules to allow departing first five-eighth Beauden Barrett to continue to represent the All Blacks despite being signed to Toyota Verblitz, but that was quickly shot down.

Rugby Australia continues to tinker with the Giteau Law which has seen the goal posts keep moving away from the original benchmark of 60-cap Wallabies.

Changes to overseas eligibility are a ‘last resort’ for New Zealand Rugby according to Lendrum.

“You move too quickly in this space at your peril,” he said.

“Absolutely, that’s something we might consider in the future, but sitting where I do, it’s probably a last resort for us.

“Maybe one day, that’s our future, but I’m not in a hurry to get to that future.”

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2 Comments
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isaac 584 days ago

Wheres all the silverlake money gone to???? So much noise yet seemed like the barrel was empty...with the amount of talent coming through, RI should have been let go

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JW 3 hours ago
'Passionate reunion of France and New Zealand shows Fabien Galthie is wrong to rest his stars'

Ok, managed to read the full article..

... New Zealand’s has only 14 and the professional season is all over within four months. In France, club governance is the responsibility of an independent organisation [the Ligue Nationale de Rugby or LNR] which is entirely separate from the host union [the Fédération Française de Rugby or FFR]. Down south New Zealand Rugby runs the provincial and the national game.

That is the National Provincial Championship, a competition of 14 representative union based teams run through the SH international window and only semi professional (paid only during it's running). It is run by NZR and goes for two and a half months.


Super Rugby is a competition involving 12 fully professional teams, of which 5 are of New Zealand eligibility, and another joint administered team of Pacific Island eligibility, with NZR involvement. It was a 18 week competition this year, so involved (randomly chosen I believe) extra return fixtures (2 or 3 home and away derbys), and is run by Super Rugby Pacific's own independent Board (or organisation). The teams may or may not be independently run and owned (note, this does not necessarily mean what you think of as 'privately owned').


LNR was setup by FFR and the French Government to administer the professional game in France. In New Zealand, the Players Association and Super Rugby franchises agreed last month to not setup their own governance structure for professional rugby and re-aligned themselves with New Zealand Rugby. They had been proposing to do something like the English model, I'm not sure how closely that would have been aligned to the French system but it did not sound like it would have French union executive representation on it like the LNR does.

In the shaky isles the professional pyramid tapers to a point with the almighty All Blacks. In France the feeling for country is no more important than the sense of fierce local identity spawned at myriad clubs concentrated in the southwest. Progress is achieved by a nonchalant shrug and the wide sweep of nuanced negotiation, rather than driven from the top by a single intense focus.

Yes, it is pretty much a 'representative' selection system at every level, but these union's are having to fight for their existence against the regime that is NZR, and are currently going through their own battle, just as France has recently as I understand it. A single focus, ala the French game, might not be the best outcome for rugby as a whole.


For pure theatre, it is a wonderful article so far. I prefer 'Ntamack New Zealand 2022' though.

The young Crusader still struggles to solve the puzzle posed by the shorter, more compact tight-heads at this level but he had no problem at all with Colombe.

It was interesting to listen to Manny during an interview on Maul or Nothing, he citied that after a bit of banter with the All Black's he no longer wanted one of their jersey's after the game. One of those talks was an eye to eye chat with Tamaiti Williams, there appear to be nothing between the lock and prop, just a lot of give and take. I thought TW angled in and caused Taylor to pop a few times, and that NZ were lucky to be rewarded.

f you have a forward of 6ft 8ins and 145kg, and he is not at all disturbed by a dysfunctional set-piece, you are in business.

He talked about the clarity of the leadership that helped alleviate any need for anxiety at the predicaments unfolding before him. The same cannot be said for New Zealand when they had 5 minutes left to retrieve a match winning penalty, I don't believe. Did the team in black have much of a plan at any point in the game? I don't really call an autonomous 10 vehicle they had as innovative. I think Razor needs to go back to the dealer and get a new game driver on that one.

Vaa’i is no match for his power on the ground. Even in reverse, Meafou is like a tractor motoring backwards in low gear, trampling all in its path.

Vaa'i actually stops him in his tracks. He gets what could have been a dubious 'tackle' on him?

A high-level offence will often try to identify and exploit big forwards who can be slower to reload, and therefore vulnerable to two quick plays run at them consecutively.

Yes he was just standing on his haunches wasn't he? He mentioned that in the interview, saying that not only did you just get up and back into the line to find the opposition was already set and running at you they also hit harder than anything he'd experienced in the Top 14. He was referring to New Zealands ultra-physical, burst-based Super style of course, which he was more than a bit surprised about. I don't blame him for being caught out.


He still sent the obstruction back to the repair yard though!

What wouldn’t the New Zealand rugby public give to see the likes of Mauvaka and Meafou up front..

Common now Nick, don't go there! Meafou showed his Toulouse shirt and promptly got his citizenship, New Zealand can't have him, surely?!?


As I have said before with these subjects, really enjoy your enthusiasm for their contribution on the field and I'd love to see more of their shapes running out for Vern Cotter and the like styled teams.

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