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'We can't keep everybody': NZR preparing for financial battle after Rieko Ioane coup

Rieko Ioane of the All Blacks during The Rugby Championship and Bledisloe Cup match between the New Zealand All Blacks and the Australia Wallabies at Eden Park on September 24, 2022 in Auckland, New Zealand. (Photo by Fiona Goodall/Getty Images)

New Zealand Rugby have been boosted by the re-signing of star Blues centre Rieko Ioane on a bumper four-year commitment but they are keeping expectations in check as the battle to retain talent continues.

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Ioane was one of many star players coming off-contract after 2023 and is just the second player behind Chiefs hooker Samisoni Taukei’aho to announce a deal through to the next World Cup in 2027.

New Zealand Rugby has also announced the retention of Scott and Jordie Barrett, Tyrel Lomax, Codie Taylor, Sam Cane, Ardie Savea, Dalton Papali’i, but other key players such as Will Jordan, Damian McKenzie are yet to announce what they will do.

NZ Rugby general manager of professional rugby Chris Lendrum conceded that they ‘can’t keep everybody’ as they contend with a competitive landscape that now includes cash-rich Japanese clubs.

“We’ve got enough money to have a really fair crack at keeping all of the most significant players,” Lendrum told Sky Sport NZ’s The Breakdown.

“We can’t keep everybody, that’s been the case for a number of years now and will probably remain the case.

“We’re not the top of the market, financially. In Japan and France, the clubs and corporations in those competitions have a significant amount of money to throw around for our best players and sometimes our up-and-coming players.

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“We can’t keep them all, but the lure of the All Black jersey is still really strong for players.”

The carrot for New Zealand-based players has always been the black jersey which continues to be a key retention tool.

Overseas-based players are not eligible to represent the All Blacks and that will remain in place, meaning players such as Richie Mo’unga and Shannon Frizell will end their international careers when they head to Japan next year.

Lendrum added that in some cases NZR’s offers can be significantly less than what is on the table for the top players which is why the pull of the All Blacks is so vital.

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“There’s generally a financial gap,” he added. “For those elite players, it’s probably 10-30 percent.

“It’s not immaterial, but when you combine the value that we can offer, which for the senior players and elite All Blacks, it’s a great wage by any standard in New Zealand terms.

“The ability to play for the All Blacks on top of that, that’s a pretty special package. That’s why you’re seeing all these players committing again.”

It had been reported last year that NZR was considering a tweak to the rules to allow departing first five-eighth Beauden Barrett to continue to represent the All Blacks despite being signed to Toyota Verblitz, but that was quickly shot down.

Rugby Australia continues to tinker with the Giteau Law which has seen the goal posts keep moving away from the original benchmark of 60-cap Wallabies.

Changes to overseas eligibility are a ‘last resort’ for New Zealand Rugby according to Lendrum.

“You move too quickly in this space at your peril,” he said.

“Absolutely, that’s something we might consider in the future, but sitting where I do, it’s probably a last resort for us.

“Maybe one day, that’s our future, but I’m not in a hurry to get to that future.”

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2 Comments
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isaac 615 days ago

Wheres all the silverlake money gone to???? So much noise yet seemed like the barrel was empty...with the amount of talent coming through, RI should have been let go

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JW 1 hour ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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