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Welsh Rugby Union clinches £30million kit deal

(Photo by David Rogers/Getty Images)

The Welsh Rugby Union have announced a new seven-year partnership with Macron, the sporting goods manufacturer, which is rumoured to be worth a total of £30million and includes the provision of approximately £6million worth of kit to community clubs over the duration of the deal.

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Wales will wear their new matchday kit for the first time against France in a warm-up match in Paris on October 24 before featuring in the rescheduled Guinness Six Nations match with Scotland and the new Autumn Nations Cup.  

The new Wales home and alternate jerseys, which will continue to carry front of shirt sponsor Isuzu, with be unveiled in early in October when Wayne Pivac’s squad heads into camp. 

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“We’re proud to announce this prestigious agreement,” said Macron CEO Gianluca Pavanello. “The Welsh Rugby Union has a rich history in world rugby and is a union that boasts incredible accolades but, more importantly, plays a fundamental role in Welsh culture and society. 

“Partnerships with the Scarlets and Cardiff Blues have given us an appreciation of the love that Welsh fans have for the sport. That same love and passion grows even stronger every time the national team enters the field. 

“We at Macron will offer the Welsh Rugby Union our technical competence, creative ability and a bit of Italian flare to develop their match day kit, their clothing lines as well as a merchandising collection that will be unique to this great nation and one that we hope will capture the hearts of players and fans alike.”

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The WRU and Italian-based sportswear producers will seek to forge a unique relationship that will benefit the community game and see Macron supply £6m worth of kit over the course of the partnership across the 300 community clubs throughout Wales. 

Further details will be provided later in 2020 but, in short, £1m in credit will be available across the community game each season for the remaining six years of the Macron partnership from 2021. “We have agreed a unique and progressive partnership with Macron to not only supply team and leisure wear to our national squad, but to also provide an invaluable offer to our community game in their second season with us and beyond,” said WRU CEO Steve Phillips. 

“Macron understand the importance of the community game in Wales and together we are determined to ensure that this end of the game also reaps the benefits of this new commercial alliance.

“Macron is a widely respected and highly regarded multi-sport kit manufacturer who are about to celebrate their 50th year in the business and already work with a host of top teams around the globe. 

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“From a base that includes Scottish and Italian rugby as well as the Scarlets and Cardiff Blues with a further three clubs in the Guinness PRO14 and three teams in the Top14 and English Premiership alike, they are a company with pedigree looking to expand in world sport and we are very much looking forward to continuing our own growth alongside them over the next seven years.

“Under Armour and Welsh rugby grew significantly together in the last twelve years and we would like to thank UA and their employees all around the world for all the support during a genuinely fantastic partnership.

“But now we look forward to an exciting new partnership with Macron, which comes with a huge amount of potential benefit for both the international and community game.”

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AllyOz 1 day ago
Does the next Wallabies coach have to be an Australian?

I will preface this comment by saying that I hope Joe Schmidt continues for as long as he can as I think he has done a tremendous job to date. He has, in some ways, made the job a little harder for himself by initially relying on domestic based players and never really going over the top with OS based players even when he relaxed his policy a little more. I really enjoy how the team are playing at the moment.


I think Les Kiss, because (1) he has a bit more international experience, (2) has previously coached with Schmidt and in the same setup as Schmidt, might provide the smoothest transition, though I am not sure that this necessarily needs to be the case.


I would say one thing though about OS versus local coaches. I have a preference for local coaches but not for the reason that people might suppose (certainly not for the reason OJohn will have opined - I haven't read all the way down but I think I can guess it).


Australia has produced coaches of international standing who have won World Cups and major trophies. Bob Dwyer, Rod Macqueen, Alan Jones, Michael Cheika and Eddie Jones. I would add John Connolly - though he never got the international success he was highly successful with Queensland against quality NZ opposition and I think you could argue, never really got the run at international level that others did (OJohn might agree with that bit). Some of those are controversial but they all achieved high level results. You can add to that a number of assistants who worked OS at a high level.


But what the lack of a clear Australian coach suggests to me is that we are no longer producing coaches of international quality through our systems. We have had some overseas based coaches in our system like Thorn and Wessels and Cron (though I would suggest Thorn was a unique case who played for Australia in one code and NZ in the other and saw himself as a both a NZer and a Queenslander having arrived here at around age 12). Cron was developed in the Australian system anyway, so I don't have a problem with where he was born.


But my point is that we used to have systems in Australia that produced world class coaches. The systems developed by Dick Marks, which adopted and adapted some of the best coaching training approaches at the time from around the world (Wales particularly) but focussed on training Australian coaches with the best available methods, in my mind (as someone who grew up and began coaching late in that era) was a key part of what produced the highly skilled players that we produced at the time and also that produced those world class coaches. I think it was slipping already by the time I did my Level II certificate in 2002 and I think Eddie Jones influence and the priorities of the executive, particularly John O'Neill, might have been the beginning of the end. But if we have good coaching development programmes at school and junior level that will feed through to representative level then we will have


I think this is the missing ingredient that both ourselves and, ironically, Wales (who gave us the bones of our coaching system that became world leading), is a poor coaching development system. Fix that and you start getting players developing basic skills better and earlier in their careers and this feeds through all the way through the system and it also means that, when coaching positions at all levels come up, there are people of quality to fill them, who feed through the system all the way to the top. We could be exporting more coaches to Japan and England and France and the UK and the USA, as we have done a bit in the past.


A lack of a third tier between SR and Club rugby might block this a little - but I am not sure that this alone is the reason - it does give people some opportunity though to be noticed and play a key role in developing that next generation of players coming through. And we have never been able to make the cost sustainable.


I don't think it matters that we have an OS coach as our head coach at the moment but I think it does tell us something about overall rugby ecosystem that, when a coaching appointment comes up, we don't have 3 or 4 high quality options ready to take over. The failure of our coaching development pathway is a key missing ingredient for me and one of the reasons our systems are failing.

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