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Welsh Rugby Union clinches £30million kit deal

(Photo by David Rogers/Getty Images)

The Welsh Rugby Union have announced a new seven-year partnership with Macron, the sporting goods manufacturer, which is rumoured to be worth a total of £30million and includes the provision of approximately £6million worth of kit to community clubs over the duration of the deal.

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Wales will wear their new matchday kit for the first time against France in a warm-up match in Paris on October 24 before featuring in the rescheduled Guinness Six Nations match with Scotland and the new Autumn Nations Cup.  

The new Wales home and alternate jerseys, which will continue to carry front of shirt sponsor Isuzu, with be unveiled in early in October when Wayne Pivac’s squad heads into camp. 

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“We’re proud to announce this prestigious agreement,” said Macron CEO Gianluca Pavanello. “The Welsh Rugby Union has a rich history in world rugby and is a union that boasts incredible accolades but, more importantly, plays a fundamental role in Welsh culture and society. 

“Partnerships with the Scarlets and Cardiff Blues have given us an appreciation of the love that Welsh fans have for the sport. That same love and passion grows even stronger every time the national team enters the field. 

“We at Macron will offer the Welsh Rugby Union our technical competence, creative ability and a bit of Italian flare to develop their match day kit, their clothing lines as well as a merchandising collection that will be unique to this great nation and one that we hope will capture the hearts of players and fans alike.”

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The WRU and Italian-based sportswear producers will seek to forge a unique relationship that will benefit the community game and see Macron supply £6m worth of kit over the course of the partnership across the 300 community clubs throughout Wales. 

Further details will be provided later in 2020 but, in short, £1m in credit will be available across the community game each season for the remaining six years of the Macron partnership from 2021. “We have agreed a unique and progressive partnership with Macron to not only supply team and leisure wear to our national squad, but to also provide an invaluable offer to our community game in their second season with us and beyond,” said WRU CEO Steve Phillips. 

“Macron understand the importance of the community game in Wales and together we are determined to ensure that this end of the game also reaps the benefits of this new commercial alliance.

“Macron is a widely respected and highly regarded multi-sport kit manufacturer who are about to celebrate their 50th year in the business and already work with a host of top teams around the globe. 

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“From a base that includes Scottish and Italian rugby as well as the Scarlets and Cardiff Blues with a further three clubs in the Guinness PRO14 and three teams in the Top14 and English Premiership alike, they are a company with pedigree looking to expand in world sport and we are very much looking forward to continuing our own growth alongside them over the next seven years.

“Under Armour and Welsh rugby grew significantly together in the last twelve years and we would like to thank UA and their employees all around the world for all the support during a genuinely fantastic partnership.

“But now we look forward to an exciting new partnership with Macron, which comes with a huge amount of potential benefit for both the international and community game.”

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J
JW 50 minutes ago
Why England's defence of the realm has crumbled without Felix Jones

This piece is nothing more than the result of revisionist fancy of Northern Hemisphere rugby fans. Seeing what they want to see, helped but some surprisingly good results and a desire to get excited about doing something well.


I went back through the 6N highlights and sure enough in every English win I remembered seeing these exact holes on the inside, that are supposedly the fallout out of a Felix Jones system breaking down in the hands of some replacement. Every time the commentators mentioned England being targeted up the seam/around the ruck or whatever. Each game had a try scored on the inside of the blitz, no doubt it was a theme throughout all of their games. Will Jordan specifically says that Holland had design that move to target space he saw during their home series win.


Well I'm here to tell you they were the same holes in a Felix Jones system being built as well. This woe is now sentiment has got to stop. The game is on a high, these games have been fantastic! It is Englands attack that has seen their stocks increase this year, and no doubt that is what SB told him was the teams priority. Or it's simply science, with Englands elite players having worked towards a new player welfare and management system, as part of new partnership with the ERU, that's dictating what the players can and can't put their bodies through.


The only bit of truth in this article is that Felix is not there to work on fixing his defence. England threw away another good chance of winning in the weekend when they froze all enterprise under pressure when no longer playing attacking footy for the second half. That mindset helped (or not helped if you like) of course by all this knee jerk, red brained criticism.

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LONG READ Why England's defence of the realm has crumbled without Felix Jones Why England's defence of the realm has crumbled without Felix Jones
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