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What’s in a name? That other All Black team that isn’t very good

Stephen Tomasin of Untied States cuts through the All Blacks Sevens defence

The All Blacks went 13-1-2 this year. Pretty good right? Not if you’re actually a New Zealander it seems, with questions being asked if the cracks are starting to show in the world champion’s armour. Seems a bit harsh, especially since the All Blacks also put up record wins over the Springboks and Wallabies.

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But that’s just the way it is around here, which is why – at this time of the year – it’s more than a little galling to watch a team called the All Blacks get beaten by the United States. That result came in the early rounds of the World Sevens Series in Cape Town overnight.

Not just beaten either, in fact the All Blacks Sevens team was held to nil by an American side that ran in four tries. Now this isn’t a slight on the US Sevens programme, who have done outstandingly well on the World Sevens Series over the past few years. The latest win was their sixth over the All Blacks Sevens.

It’s more of a comment on how far Sevens has fallen a long way down the list of priorities of NZ Rugby. Right now the team has devolved into a youth grade outfit for guys that looking to secure contracts. That’s Mitre 10 Cup contracts, by the way, not Super Rugby. Star player Vilimoni Koroi, while admittedly still very young, didn’t even start for his Otago side when he made the switch back to fifteens a couple of months ago. Despite the seemingly bottomless pit of NZ coaching talent that’s currently heading up most national teams worldwide, the All Black Sevens don’t even have a local coach.

Is it NZ Rugby’s fault, though? Running a separate Sevens programme is a costly exercise, and you get the feeling that they wouldn’t do it if they didn’t have to. While this not might be entirely true, it is that they simply don’t have the money to make this team as great as it could be.

Which makes the reasoning to call them the All Blacks just that more baffling. For those who don’t know, the decision was made to align the top three men’s national teams as the All Blacks was made a few years ago: so we now have the All Blacks, the Maori All Blacks and the All Black Sevens.

The thinking behind it is, admittedly, sound. The All Black brand can keep going during the summer months, reaching far flung corners of the rugby world like Dubai, Vancouver and Singapore. But that brand strength is built on the fact that the All Blacks win a lot, and aren’t content to lose.

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Anyone who was new to the game wouldn’t exactly get that impression that if they tuned in to see the All Blacks get beaten 22-0 by the US. If a newspaper anywhere in the world ran a story saying ‘US whip All Blacks’, no one can really complain about the accuracy of the wording (interesting to note that one of NZ’s two major media outlets simply refuses to call them by their official name, though).

Which, unfortunately for NZ Rugby, is what is happening – making their rebrand of the team and then subsequent non-commitment to financially support it basically counterproductive. Everyone who grew up in a rugby-heavy environment knows that the All Blacks and All Black Sevens have nothing to do with each other, but those who don’t would have no idea. And that’s the exact market that the rebrand was trying to reach.

The All Black Sevens are now perennial quarter-finalists on the World Sevens Series circuit. The irony that they were far more successful (winners of 12 world titles) when they were simply the NZ Sevens team, shouldn’t be lost on the marketing team who decided to rename them.

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T
Tom 1 hour ago
What is the future of rugby in 2025?

Briiiiiiiiiiiiiiiistol! Briiiiiiiiiiiiiiiistol! Briiiiiiiiiiiiiiiistol!


It's incredible to see the boys playing like this. Back to the form that saw them finish on top of the regular season and beat Toulon to win the challenge cup. Ibitoye and Ravouvou doing a cracking Piutau/Radradra impression.


It's abundantly clear that Borthwick and Wigglesworth need to transform the England attack and incorporate some of the Bears way. Unfortunately until the Bears are competing in Europe, the old criticisms will still be used.. we failed to fire any punches against La Rochelle and Leinster which goes to show there is still work to do but both those sides are packed full of elite players so it's not the fairest comparison to expect Bristol to compete with them. I feel Bristol are on the way up though and the best is yet to come. Tom Jordan next year is going to be obscene.


Test rugby is obviously a different beast and does Borthwick have enough time with the players to develop the level of skill the Bears plays have? Even if he wanted to? We should definitely be able to see some progress, Scotland have certainly managed it. England aren't going to start throwing the ball around like that but England's attack looks prehistoric by comparison, I hope they take some inspiration from the clarity and freedom of expression shown by the Bears (and Scotland - who keep beating us, by the way!). Bristol have the best attack in the premiership, it'd be mad for England to ignore it because it doesn't fit with the Borthwick and Wigglesworth idea of how test rugby should be played. You gotta use what is available to you. Sadly I think England will try reluctantly to incorporate some of these ideas and end up even more confused and lacking identity than ever. At the moment England have two teams, they have 14 players and Marcus Smith. Marcus sticks out as a sore thumb in a team coached to play in a manner ideologically opposed to the way he plays rugby, does the Bears factor confuse matters further? I just have no confidence in Borthers and Wiggles.


Crazy to see the Prem with more ball in play than SR!

1 Go to comments
J
JW 5 hours ago
Does South Africa have a future in European competition?

In another recent article I tried to argue for a few key concept changes for EPCR which I think could light the game up in the North.


First, I can't remember who pointed out the obvious elephant in the room (a SA'n poster?), it's a terrible time to play rugby in the NH, and especially your pinnacle tournament. It's been terrible watching with seemingly all the games I wanted to watch being in the dark, hardly able to see what was going on. The Aviva was the only stadium I saw that had lights that could handle the miserable rain. If the global appeal is there, they could do a lot better having day games.


They other primary idea I thuoght would benefit EPCR most, was more content. The Prem could do with it and the Top14 could do with something more important than their own league, so they aren't under so much pressure to sell games. The quality over quantity approach.


Trim it down to two 16 team EPCR competitions, and introduce a third for playing amongst the T2 sides, or the bottom clubs in each league should simply be working on being better during the EPCR.


Champions Cup is made up of league best 15 teams, + 1, the Challenge Cup winner. Without a reason not to, I'd distribute it evenly based on each leauge, dividing into thirds and rounded up, 6 URC 5 Top14 4 English. Each winner (all four) is #1 rank and I'd have a seeding round or two for the other 12 to determine their own brackets for 2nd, 3rd, and 4th. I'd then hold a 6 game pool, home and away, with consecutive of each for those games that involve SA'n teams. Preferrably I'd have a regional thing were all SA'n teams were in the same pool but that's a bit complex for this simple idea.


That pool round further finalises the seeding for knockout round of 16. So #1 pool has essentially duked it out for finals seeding already (better venue planning), and to see who they go up against 16, 15,etc etc. Actually I think I might prefer a single pool round for seeding, and introduce the home and away for Ro16, quarters, and semis (stuffs up venue hire). General idea to produce the most competitive matches possible until the random knockout phase, and fix the random lottery of which two teams get ranked higher after pool play, and also keep the system identical for the Challenge Cup so everthing is succinct. Top T2 side promoted from last year to make 16 in Challenge Cup

207 Go to comments
J
JW 11 hours ago
Does South Africa have a future in European competition?

I had a look at the wiki article again, it's all terribly old data (not that I'd see reason for much change in the case of SA).

Number Of Clubs:

1526

Registered+Unregistered Players:

651146

Number of Referees:

3460

Pre-teen Male Players:

320842

Pre-teen Female Player:

4522

Teen Male Player:

199213

Teen Female Player:

4906

Senior Male Player:

113174

Senior Female Player:

8489

Total Male Player:

633229

Total Female Player:

17917


So looking for something new as were more concerned with adults specifically, so I had a look at their EOY Financial Review.

The total number of clubs remains consistent, with a marginal increase of 1% from 1,161 to 1,167. 8.1.

A comparative analysis of verified data for 2022 and 2023 highlights a marginal decline of 1% in the number of female players, declining from 6,801 to 6,723. Additionally, the total number of players demonstrates an 8% decrease, dropping from 96,172 to 88,828.

So 80k+ adult males (down from 113k), but I'm not really sure when youth are involved with SAn clubs, or if that data is for some reason not being referenced/included. 300k male students however (200k in old wiki data).


https://resources.world.rugby/worldrugby/document/2020/07/28/212ed9cf-cd61-4fa3-b9d4-9f0d5fb61116/P56-57-Participation-Map_v3.pdf has France at 250k registered but https://presse-europe1-fr.translate.goog/exclu-europe-1-le-top-10-des-sports-les-plus-pratiques-en-france-en-2022/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=wapp has them back up at 300k registered.


The French number likely Students + Club, but everyone collects data different I reckon. In that WR pdf for instance a lot of the major nations have a heavily registered setup, were as a nation like England can penetrate into a lot more schools to run camps and include them in the reach of rugby. For instance the SARU release says only 29% of schools are reached by proper rugby programs, where as the 2million English number would be through a much much higer penetration I'd imagine. Which is thanks to schools having the ability to involve themselves in programs more than anything.


In any case, I don't think you need to be concerned with the numbers, whether they are 300 or 88k, there is obviously a big enough following for their pro scenes already to have enough quality players for a 10/12 team competition. They appear ibgger than France but I don't really by the lower English numbers going around.

207 Go to comments
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