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‘The face of rugby’: Why Ruby Tui’s new contract is such a big deal

(Photo by Hannah Peters - World Rugby/World Rugby via Getty Images)

Black Ferns winger Ruby Tui stole the show during last year’s momentous Rugby World Cup in New Zealand, but her future in the sport remained a mystery.

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Well, until earlier this week.

Tui didn’t play in Super Rugby Aupiki, or return to the Sevens World Series alongside World Cup winning teammates Stacey Waaka, Sarah Hirini, Portia Woodman-Wickliffe and Theresa Fitzpatrick.

Instead, the Olympic gold medallist joined the Sky Sport commentary team for Super Rugby Aupiki, and she also sat behind the mic on the World Series – at events including an historic Hong Kong tournament.

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But the “face of rugby in New Zealand” ended any speculation by signing a two-year contract extension with New Zealand Rugby a couple of days ago.

As seen on her social media channels, Tui put pen to paper – well, signed an electric contract on her phone – committed to a new deal which included an immediate sabbatical.

Tui, who was named one of World Rugby’s Breakout Players of the Year in 2022, knocked back a “mighty fine” NRLW offer to stay in rugby union.

Reflecting on the significance of the deal, New Zealand rugby scribe Jamie Wall described Tui as “the most recognisable rugby player going around.”

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“I’d say she’s probably the face of rugby in New Zealand rugby right now,” Wall said on SENZ Mornings.

“I would say she’s the most recognisable rugby player going around because of the way that she’s managed to leverage her fame.

“She’s a very smart operator and a smart cookie and someone with very natural charisma that deserves that sort of spotlight that she’s getting.”

In another post on her Instagram, Tui said “it certainly wasn’t easy” to re-sign with New Zealand Rugby.

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The World Cup winner questioned whether she would even return to the sport.

But after taking the time to weigh up her options, Tui added that she was “really proud” to have commit her future to the Black Ferns.

Echoing Jamie Wall’s comments, Newshub journalist James Regan agreed that Tui might be “the fact of rugby in this country at the moment.”

“When you’re looking to grow the women’s game and continue to keep hold of someone of that momentum that the Black Ferns gathered last year, and Ruby Tui was obviously an immense part of that,” Regan said.

“For girls and women playing rugby to have someone like Ruby to look up to is massive for New Zealand Rugby.

“(She is) obviously an asset to the Black Ferns as well. I’m not sure how many years she’s got but she’s been a pro for such a long time now and she’s done it all in the game.

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“To have her for the next couple of years and to be able to market her and get her involved in the communities and particularly for young girls as well is huge.

“(She is) definitely one of, if not the face of rugby in this country at the moment which is awesome.

“At a time when we really want to grow the women’s game and we want to get Super Rugby Aupiki kicking on and we want to have all of these things, you need someone whos’ kind of leading the charge and who’s the face of it all.

“Rugby Tui… there’s no one better than her to do that.”

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J
JW 6 minutes ago
‘The problem with this year’s Champions Cup? Too many English clubs’

Generally disagree with what? The possibility that they would get whitewashed, or the idea they shouldn't gain access until they're good enough?


I think the first is a fairly irrelevant view, decide on the second and then worry about the first. Personally I'd have had them in a third lvl comp with all the bottom dwellers of the leagues. I liked the idea of those league clubs resting their best players, and so being able to lift their standards in the league, though, so not against the idea that T2 sides go straight into Challenge Cup, but that will be a higher level with smaller comps and I think a bit too much for them (not having followed any of their games/performances mind you).

Because I don't think that having the possibility of a team finishing outside the quarter finals to qualify automatically will be a good idea. I'd rather have a team finishing 5th in their domestic league.

fl's idea, if I can speak for him to speed things up, was for it to be semifinalists first, Champions Cup (any that somehow didn't make a league semi), then Challenge's semi finalists (which would most certainly have been outside their league semi's you'd think), then perhaps the quarter finalists of each in the same manner. I don't think he was suggesting whoever next performed best in Europe but didn't make those knockouts (like those round of 16 losers), I doubt that would ever happen.


The problem I mainly saw with his idea (much the same as you see, that league finish is a better indicator) is that you could have one of the best candidates lose in the quarters to the eventual champions, and so miss out for someone who got an easier ride, and also finished lower in the league, perhaps in their own league, and who you beat everytime.

42 Go to comments
J
JW 24 minutes ago
‘The problem with this year’s Champions Cup? Too many English clubs’

Well I was mainly referring to my thinking about the split, which was essentially each /3 rounded up, but reliant on WCs to add buffer.


You may have been going for just a 16 team league ranking cup?


But yes, those were just ideas for how to select WCs, all very arbitrary but I think more interesting in ways than just going down a list (say like fl's) of who is next in line. Indeed in my reply to you I hinted at say the 'URC' WC spot actually being given to the Ireland pool and taken away from the Welsh pool.


It's easy to think that is excluding, and making it even harder on, a poor performing country, but this is all in context of a 18 or 20 team comp where URC (at least to those teams in the URC) got 6 places, which Wales has one side lingering around, and you'd expect should make. Imagine the spice in that 6N game with Italy, or any other of the URC members though! Everyone talks about SA joining the 6N, so not sure it will be a problem, but it would be a fairly minor one imo.


But that's a structure of the leagues were instead of thinking how to get in at the top, I started from the bottom and thought that it best those teams doing qualify for anything. Then I thought the two comps should be identical in structure. So that's were an even split comes in with creating numbers, and the 'UEFA' model you suggest using in some manner, I thought could be used for the WC's (5 in my 20 team comp) instead of those ideas of mine you pointed out.


I see Jones has waded in like his normal self when it comes to SH teams. One thing I really like about his idea is the name change to the two competitions, to Cup and Shield. Oh, and home and away matches.

42 Go to comments
f
fl 1 hour ago
‘The problem with this year’s Champions Cup? Too many English clubs’

"Yes I was the one who suggested to use a UEFA style point. And I guessed, that based on the last 5 years we should start with 6 top14, 6 URC and 4 Prem."

Yes I am aware that you suggested it, but you then went on to say that we should initially start with a balance that clearly wasn't derived from that system. I'm not a mind reader, so how was I to work out that you'd arrived at that balance by dint of completely having failed to remember the history of the competition.


"Again, I was the one suggesting that, but you didn't like the outcome of that."

I have no issues with the outcome of that, I had an issue with a completely random allocation of teams that you plucked out of thin air.

Interestingly its you who now seem to be renouncing the UEFA style points system, because you don't like the outcome of reducing URC representation.


"4 teams for Top14, URC and Prem, 3 teams for other leagues and the last winner, what do you think?"

What about 4 each + 4 to the best performing teams in last years competition not to have otherwise qualified? Or what about a UEFA style system where places are allocated to leagues on the basis of their performance in previous years' competitions?

There's no point including Black Lion if they're just going to get whitewashed every year, which I think would be a possibility. At most I'd support 1 team from the Rugby Europe Super Cup, or the Russian Championship being included. Maybe the best placed non-Israeli team and the Russian winners could play off every year for the spot? But honestly I think its best if they stay limited to the Challenge Cup for now.

42 Go to comments
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