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World Rugby seal deal aimed at bringing more women into the sport

By PA
(Photo by Paul Harding/The RFU Collection via Getty Images)

Rugby chiefs have sealed a multi-million partnership deal that will help to bring more women into the game on and off the pitch as they attempt to seize a potentially pivotal moment. World Rugby has announced a three-year arrangement with global insurance brokerage Gallagher, the official title partner of Premiership Rugby.

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Under the deal, Gallagher becomes an official partner of women’s rugby and Rugby World Cup 2025, WXV – the new, three-tier annual global women’s competition featuring 18 teams – in 2023 and 2024, and a founding partner of a new high-performance academy aimed at increasing the prominence of females in coaching and other roles within the game.

The initiative comes days after a record crowd of 58,498 watched England beat France 38-33 to win a fifth consecutive Tik Tok Six Nations title, and six months after 42,579 spectators packed into Eden Park to see New Zealand defeat the Red Roses in the World Cup final.

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Emotional day for fans at Twickenham as England break attendance record

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Emotional day for fans at Twickenham as England break attendance record

Speaking from the company’s Chicago headquarters, where she was joined by former England captain Sarah Hunter and three-times World Cup winner Kendra Cocksedge who are both brand ambassadors, World Rugby’s head of women’s rugby Sally Horrox said: “We should recognise that it’s a moment in time.

“It’s come six months on the back of a record-breaking World Cup so for me, it’s that momentum and people acknowledging and recognising the value and the potential of the game on more than just one occasion when a World Cup comes around.

“But I would hate people to think it just happened overnight. It’s been building for a while, but with that sort of visibility and fans buying tickets, then people start to recognise value; that unlocks fans and revenue which then unlocks investment which means it does kick us on to a new place.

“That is what ground-breaking attendances like that more regularly can do for the game – as well as just allowing women like Sarah and Kendra and the people that are following them just to have the right level of attention and the showcase that they deserve as brilliant athletes, which shouldn’t ever forget that.”

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World Rugby has set a target of having 25 per cent of all coaching and performance roles with the 16 teams at the 2025 World Cup filled by women, one which Horrox admits is “very, very ambitious”.

Hunter, who retired as a player in March having amassed a record 141 international caps, has seen huge change since her early days in the game but knows that is only a start.

She said: “There are more females involved in domestic rugby across the world; our next step is to try to get more of those females into that international space.

“You look at Gaelle Mignot over in France, but she is one of too few that we have, so we want to try to accelerate that and just create a really inclusive landscape for women to want to come and be involved in the game.

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“That is the big thing we need to do, we need to make it a place that women have the confidence to come. There are so many great female leaders out there and it’s just saying, ‘Actually, no you are good enough and actually, you do belong at that level in this game’. Hopefully this is what this programme will do.”

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J
JW 5 hours ago
How law changes are speeding up the game - but the scrum lags behind

so what's the point?

A deep question!


First, the point would be you wouldn't have a share of those penalities if you didn't choose good scrummers right.


So having incentive to scrummaging well gives more space in the field through having less mobile players.


This balance is what we always strive to come back to being the focus of any law change right.


So to bring that back to some of the points in this article, if changing the current 'offense' structure of scrums, to say not penalizing a team that's doing their utmost to hold up the scrum (allowing play to continue even if they did finally succumb to collapsing or w/e for example), how are we going to stop that from creating a situation were a coach can prioritize the open play abilities of their tight five, sacrificing pure scrummaging, because they won't be overly punished by having a weak scrum?


But to get back on topic, yes, that balance is too skewed, the prevalence has been too much/frequent.


At the highest level, with the best referees and most capable props, it can play out appealingly well. As you go down the levels, the coaching of tactics seems to remain high, but the ability of the players to adapt and hold their scrum up against that guy boring, or the skill of the ref in determining what the cause was and which of those two to penalize, quickly degrades the quality of the contest and spectacle imo (thank good european rugby left that phase behind!)


Personally I have some very drastic changes in mind for the game that easily remedy this prpblem (as they do for all circumstances), but the scope of them is too great to bring into this context (some I have brought in were applicable), and without them I can only resolve to come up with lots of 'finicky' like those here. It is easy to understand why there is reluctance in their uptake.


I also think it is very folly of WR to try and create this 'perfect' picture of simple laws that can be used to cover all aspects of the game, like 'a game to be played on your feet' etc, and not accept it needs lots of little unique laws like these. I'd be really happy to create some arbitrary advantage for the scrum victors (similar angle to yours), like if you can make your scrum go forward, that resets the offside line from being the ball to the back foot etc, so as to create a way where your scrum wins a foot be "5 meters back" from the scrum becomes 7, or not being able to advance forward past the offisde line (attack gets a free run at you somehow, or devide the field into segments and require certain numbers to remain in the other sgements (like the 30m circle/fielders behind square requirements in cricket). If you're defending and you go forward then not just is your 9 still allowed to harras the opposition but the backline can move up from the 5m line to the scrum line or something.


Make it a real mini game, take your solutions and making them all circumstantial. Having differences between quick ball or ball held in longer, being able to go forward, or being pushed backwards, even to where the scrum stops and the ref puts his arm out in your favour. Think of like a quick tap scenario, but where theres no tap. If the defending team collapses the scrum in honest attempt (even allow the attacking side to collapse it after gong forward) the ball can be picked up (by say the eight) who can run forward without being allowed to be tackled until he's past the back of the scrum for example. It's like a little mini picture of where the defence is scrambling back onside after a quick tap was taken.


The purpose/intent (of any such gimmick) is that it's going to be so much harder to stop his momentum, and subsequent tempo, that it's a really good advantage for having such a powerful scrum. No change of play to a lineout or blowing of the whistle needed.

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