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World Rugby statement: Five Shape of the Game 2024 recommendations

New Zealand's Richie Mo'unga makes a catch in the 2003 Rugby World Cup final (Photo by David Rogers/Getty Images)

The latest World Rugby Shape of the Game forum in London has put forward five recommendations for 2024 – speed and flow, language and perception, the women’s game, player welfare and well-being, and disciplinary process review.

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The annual forum is an opportunity for the game’s major stakeholders to consider the future of rugby by increasing its relevance and accessibility through law and marketing recommendations to advance spectacle and fan engagement.

Its latest recommendations will now be considered by World Rugby’s executive board and council.

A statement read: “World Rugby’s Shape of the Game forum in London has agreed on recommendations to reimagine the spectacle and grow rugby’s share of attention within an increasingly competitive global sports and entertainment market.

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“With the game embarking on a new era of certainty with the introduction of new men’s and women’s global calendars from 2026, including new competitions such as the Nations Championship, and expanded Rugby World Cups, leading figures across the sport are united in driving forwards the entertainment value of the game through fan experience, laws and regulations reform.

“While previous editions of the Shape of the Game forum delivered issue-specific short-term advancements, the 2024 edition is an important milestone in a new law review cycle and had a specific focus on a central mission of driving fan acquisition and retention by increasing relevance and accessibility.

“Playing, coaching, officiating, competitions and fan experts representing five specialist committees (men’s and women’s high performance, professional game, professional leagues and community rugby) were challenged to think big, think long-term and think collectively. Importantly, the groups were urged to view the game through a fan-focused lens.

“Framing the discussions was a detailed review of the latest men’s, women’s and community playing, officiating and welfare trends as well as feedback from technology and audience experts and fans.

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“In particular, delegates focused on addressing barriers to fan engagement – dead-ball time, the elements that interrupt the flow of the game, technology, the terminology and marketing of the sport as a whole.

“The group agreed on the following key action areas for World Rugby to explore in collaboration with key stakeholders before a detailed plan is presented to the federation’s executive board for consideration.”

Shape of the Game 2024 recommendations

    1. Speed and flow: Focus on aspects that keep the game flowing including speeding up the ‘use it’ call by referees at the breakdown, removing repeated scrums options, expanding the remit of the shot clock, a review of the offside law from kicks, and explore moves to provide the scrum-half with greater space and protection at the base of scrum, rucks and mauls.
    2. Language and presentation of the game: A renewed passion and urgency to focus on building rugby’s attention share via a fan-focused view of how the game is marketed, a consistent approach to the presentation of the sport across all media environments, and a focus on the moments in the game that really engage fans.
    3. Women’s game: A dedicated focus on the women’s game and adapting laws, recognising the unique characteristics, strengths and opportunities that exist to attract a new audience.
    4. Player welfare and well-being: A player-driven approach to advances in welfare, including removal of the ‘croc roll’ and examining the breakdown.
    5. Disciplinary process review: Streamlining the sport’s disciplinary and sanctioning processes to aid efficiency, consistency and fan understanding.

World Rugby chairman Bill Beaumont said: “Shape of the Game 2024 represents an important milestone in defining the future of our sport.

“It is born from a need and opportunity to grow rugby’s audience by considering how the on-field product and off-field experience can cement long-term growth within a new calendar that delivers long-term certainty of exciting content from expanded Rugby World Cups to new global competitions.

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“It is fantastic to see such a strong desire from all stakeholders – players, coaches, match officials, competition owners, unions and regions – to evolve the game to set us up for success, not just at the elite level, but at the community game. I would like to thank everyone for their forward-thinking and collaborative contributions.”

World Rugby chief executive Alan Gilpin added: “Rugby is in an attention economy. The attractiveness of the product in all its forms, combined with the excitement of the event experience, the content we create and stories we tell, is central to the sport’s growth as a whole.

“We will not look at actions or law tweaks in isolation, rather consider the changes we should make to definitively move the needle to make the game more relevant, attract new fans and deepen engagement with existing fans, and simplify the sport to make it more accessible.”

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2 Comments
C
Chris 296 days ago

Every new law actually ends up making the game worse. 50/22, goal line drop outs etc etc. the game was at its prime in the Super 12 era

M
Michael 296 days ago

What about new tournaments, competitions, professional structures. If a country like Brazil for instance qualify for the 2027 World Cup, and are drawn against New Zealand, how prepared will they be?
Uruguay, Portugal and Georgia were brilliant to watch. What structure is in place for these countries to progress further. That’s what they need to be planning. World u20 championships and World Rugby Trophy tournaments should be expanded. Nations Cup in Romania brought back. And another International tournament for tier 2 nations. Six nations has, seniors ,u20 and women's competitions, this should include an A team tournament, that run concurrently. This format should be applied to all international tournaments as standard. Law tweaks can be positive though, plus safety in Rugby is paramount for its growth.

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JW 2 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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